We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

As the Digital Marketing Manager you will play an essential role on the Client Experience team by supporting the management, evolution and execution of digital programs for our clients, team members & frontline. You will be a digital expert who provides best practices and strategy to help business groups increase visibility and team members improve their personal brands to grow relationships with clients and prospects. Key responsibilities will include planning and executing an overall vision for our owned digital channels including: social media, podcast,& websites,. This includes reporting, program analysis, , process overview, content creation, content moderation, and development of training for frontline team members.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

Digital Execution – You will be a primary “digital expert” resource for Commercial Banking team members. A key part of the role is analyzing, managing and evolving the Digital Marketing and Social Media program. This involves: working with our .com team and vendors on website updates, campaign and content creation, team member education, analysis, reporting and program evolution - all with the objective of elevating engagement on digital platforms. Your responsibilities include social media training (may include training/ via remote access technology), ‘one-on-one’ help via phone/email, creating/updating of resources/guidelines, and tracking/organization of various initiatives. You will also help to build an overarching content strategy, which includes developing social media posts (daily pre-approved and longer-term campaign content).  Relationship Building – You will work closely with various teams within Commercial Banking and Wealth Management, other Communications team members, CIBC Marketing, other business groups, and mid-to-senior levels of management. You will collaborate to obtain regular feedback from stakeholders (including the frontline) and evolve content. This will include gathering and analyzing of metrics to help improve the overall digital customer journey experience, execution and strategy. Also, you will work to build relationships across the bank with the goal of aligning and integrating content. This may include updating content to fit within “social media” best practices.Adherence to Brand Guidelines – You will work with various compliance/legal partners to ensure social media content and ongoing strategy is compliant with respective investment advisors’ governing regulators. As well, you will ensure content is accurate and approved by appropriate stakeholders (e.g. legal, compliance, product groups, sales force, and management). You will also collaborate to help ensure French social media content is available for use in Quebec. You will also work with various digital partners and vendors to ensure an optimal social media experience. You will adhere to Commercial Banking and Wealth Management brand standards.Business Development – You will help to build and support the Strategic Marketing Plan by developing and delivering an effective social media program to help position Commercial Banking as an industry leader and support the overall growth of the business. You will assist in the evaluation, development and implementation of a continuous value-added communications program for the benefit of segmented distribution channels. You will identify trends, emerging issues or major events that may impact social media within Commercial Banking and Wealth Management. You will maintain “currency” in your specialized area to enable you to provide value-added content to clients on an ongoing basis. You will maintain industry and organizational knowledge of relevant practices, principles and technologies.

Who You Are

You can demonstrate experience in social media & digital platforms. You have a minimum of 3-5 years’ experience managing social media & web strategy. You have proven experience and expertise in building and executing social media programs as well as creating content for social media platforms – including LinkedIn, Twitter, and YouTube. Ideally you have proven experience in implementing, monitoring, and ongoing support with a social network management solution such as Hearsay or Hootsuite. It is preferred that you have experience with developing training and presenting to individuals via remote access. You are well versed in creating and updating presentations to facilitate ongoing support for social media users.You have strong skills with Microsoft Office and familiarity with Adobe Creative Suite, Adobe Analytics and Google Analytics.You have strong communication skills. You have developed verbal and written communication skills in order to prepare recommendations and business presentations, social content and communications.You have a degree in commerce, digital communications, or marketing or a related field.You're passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 10th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Analysis, Business Objectives, Communication, Creativity, Customer Experience (CX), Design Processes, Digital Designs, Financial Modeling, Teamwork