Adarna House is in need of a Digital Marketing Lead who will spearhead the implementation of our digital marketing campaigns across various platforms. This role is ideal for someone who is highly analytical and deeply familiar with digital platforms and tools. While content creation is handled by other teams, your role is to ensure that campaigns are efficient, optimized, and backed by solid data and performance insights. Responsibilities include but are not limited to:

Digital Campaign Strategy & Execution

Help plan and optimize digital marketing campaigns across Facebook, Instagram, Google Ads, TikTok, and other relevant platforms. Collaborate with creative teams to align marketing materials with best fit for the platform. Manage advertising timelines and media buying budget.

Analytics & Performance Reporting

Track, measure, and report performance of all campaigns and digital assets against KPIs (ROAS, CTR, conversions, etc.). Provide actionable insights and recommendations based on data trends. Set up UTM tracking, conversion events, and A/B tests where needed.

Web & Social Media Maintenance

Maintain and regularly audit company website and social media performance. Manage the integration of third-party tools like e-commerce backends, CRM, SEO plugins, and pixel integrations for campaigns tracking. Set up and automate customer support channels. Supervise or assist in community engagement on digital platforms.

Influencer Management

Identify and manage relationships with content creators. Oversee influencer deliverables and help make data-driven decisions regarding their role in digital campaigns. Further develop our TikTok Affiliate program.