3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: 数字营销专员（ Paid Media 方向） 1. 多平台广告投放与优化 • 负责搜索引擎付费广告（ Paid Search ）的全链路投放，包括策略制定、账户搭建、关键词优化、出价调整及效果监控，确保 ROI 达标。 • 执行流媒体以及各大平台广告的精准定向投放，结合目标受众特征优化素材与投放策略。 • 配合 SEO 团队，通过付费广告数据反哺自然搜索优化策略，提升品牌关键词覆盖率与搜索排名。 2. KOL/Influencer 广告合作 • 筛选与品牌调性匹配的行业垂直领域 KOL ，制定合作方案并监控广告效果（如曝光量、互动率、转化率）。 • 结合 KOL 内容创作特点，提供广告创意方向建议，优化投放素材的本地化适配。 3. 数据监测与策略迭代 • 实时跟踪广告投放数据（ CTR 、 CPA 、 ROAS 等），生成多维度分析报告并提出优化建议。 • 基于 A/B 测试结果调整投放策略，探索高转化率的新渠道或新形式（如程序化广告、 DSP 平台）。 4. 跨部门协作 • 联动市场、设计、产品部门，统筹广告素材制作与内容本地化适配，确保投放内容与品牌传播目标一致。任职要求 1. 教育背景与经验 • 本科及以上学历，市场营销、广告、数据分析等相关专业优先。 • 3 年以上付费广告投放经验，熟悉制造业或 B2B 行业投放逻辑者优先。 2. 核心技能 • 精通百度 Ads 等主流广告平台操作，熟悉 SEO 工具。 • 熟练使用 PBI 、 Excel 等工具进行数据建模与分析，具备从数据中提炼策略的能力。 • 英语流利（ CET-6 或同等水平），可独立完成广告投放及英文报告撰写。 3. 软性素质 • 对数据敏感，逻辑清晰，能快速定位问题并提出解决方案。 • 具备跨团队沟通能力与抗压性，适应快节奏工作环境。 Digital Marketing Specialist (Paid Media) Job Responsibilities Multi-Platform Ad Placement and Optimization + Manage the end-to-end process of paid search advertising, including strategy development, account setup, keyword optimization, bid adjustments, and performance monitoring to ensure ROI targets are met. + Execute targeted ad placements on streaming media and various platforms, optimizing creatives and strategies based on audience characteristics. + Collaborate with the SEO team to use paid ad data to inform organic search optimization strategies, enhancing brand keyword coverage and search rankings. KOL/Influencer Advertising Collaboration + Identify industry-specific KOLs that align with the brand's tone, develop collaboration plans, and monitor ad performance (e.g., exposure, engagement, conversion rates). + Provide creative direction based on KOL content creation characteristics, optimizing ad creatives for localized adaptation. Data Monitoring and Strategy Iteration + Track ad performance data in real-time (CTR, CPA, ROAS, etc.), generate multi-dimensional analysis reports, and propose optimization suggestions. + Adjust ad strategies based on A/B test results, exploring new high-conversion channels or formats (e.g., programmatic ads, DSP platforms). Cross-Department Collaboration + Coordinate with marketing, design, and product departments to manage ad creative production and localized adaptation, ensuring alignment with brand communication goals. Qualifications Education and Experience + Bachelor's degree or higher, preferably in Marketing, Advertising, Data Analysis, or related fields. + Over 3 years of experience in paid advertising, with a preference for those familiar with the manufacturing or B2B industry. Core Skills + Proficient in operating major ad platforms like Baidu Ads, and familiar with SEO tools. + Skilled in using PBI, Excel, and other tools for data modeling and analysis, with the ability to derive strategies from data. + Fluent in English (CET-6 or equivalent), capable of independently managing ad placements and writing reports in English. Soft Skills + Data-sensitive with clear logic, able to quickly identify issues and propose solutions. + Strong cross-team communication skills and resilience, adaptable to a fast-paced work environment. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here (http://multimedia.3m.com/mws/media/1274940O/3m-jobs-country-data-privacy-statements-external.pdf) , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.