As the Digital Marketing Data Analyst, you will join our global team advancing digital and loyalty marketing best practices. In this role, you will deliver high-quality data analysis, campaign reporting and performance insights across digital channels with a key focus on advancing loyalty via our OneASICS membership program. The role requires strong hands-on experience with digital analytics tools, data visualization platforms and marketing campaign performance metrics. You will also help evolve our measurement toolkit, contribute to test-and-learn approaches and support marketing teams in adopting insights across campaigns and channels.

 

Responsibilities:

 

Reporting & Dashboards:

Own ongoing reporting and ad-hoc analysis of OneASICS program performance across hero KPI’s and member funnel, including forecasting growth projections and supporting target setting Partner with the Analytics team to build and maintain dashboards in tools like Tableau, Microsoft Suite/Excel for recurring and ad hoc reporting

Testing:

Drive campaign incrementality testing, A/B testing, and casual impact analyses in partnership with vendor and regional teams Ensure consistency in measurement approaches and reporting frameworks across regions, categories and teams Collaborate with analytics leads and engineering to QA tagging, troubleshoot tracking and ensure data integrity for One ASICS and campaign measurement

Implementation:

Connect with regional platform representatives (ex. Meta, Google) to ensure ASICS is implementing new technology for channel and platform attribution tracking, including new betas Provide thought leadership about digital marketing analytics and loyalty space to support global strategy and educate stakeholders

*Other Duties and Responsibilities as Directed 

 

Requirements:

Bachelor’s degree in marketing, business or a related field Minimum 4+ years of analytics experience, global experience preferred

Competencies (Knowledge, Skills & Abilities):

Google Suite (Google Campaign Manager, Google Ads, Google Analytics), Meta, TikTok, Integral Ad Science, Tableau, Excel, SQL, BlueConic Strong analytical skills, comfortable with paid advertising analytics: advanced knowledge of platforms like Meta, Google, TikTok, including pixel implementation etc. Proven experience with marketing measurement, loyalty marketing metrics and attribution techniques (e.g. incrementality, casual impact analysis, marketing ROI strategies) Excellent verbal and written communication skills with the ability to manager multiple projects

ADI offers the following benefits including health, vision, dental insurance, 401(k) Plan, Life and Disability Insurance, as well as 12 weeks of paid parental leave.  For more information about our benefits and life at ADI, please visit https://www.asicsdigital.com/life/

 

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in DE&I work that permeates our organization, and all employees should be actively involved.

ADI is a strong, global community where we collaborate and care for each other. We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table. You’ll have the opportunity to join the DE&I task force, participate in affinity spaces, and learn and grow on your anti-racism journey. We all need to know what anti-racist is so that everyone can talk about what it means.  We center our employees as complete people. We don’t just accept difference - we celebrate it, support it, and thrive on it for our employees, our products, and our community benefit.

 

Equal Opportunity Employer:

ASICS Digital is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

 

ASICS Digital Applicant Privacy Notice:

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Location:

Greater Boston Area, Hybrid 

Expected Salary Range:

$105,000-120,000/year