Job Description:

JOB SUMMARY

The Digital Marketing Copywriter, Emails will support the Associate Editorial Director in crafting impactful email copy for the incredibly successful Book Fairs business. They will collaborate with the Creative team to refine brand voice and tone, and contribute to daily digital ideation, content creation, and copywriting.

As the Book Fairs brand evolves, the Digital Marketing Copywriter will be key in shaping our all-important, results-driven email journeys and supporting communications. This role requires strong creative collaboration, trend awareness, and a deep understanding of our Book Fair Hosts, Teachers, and Families, as well as the school and classroom experience.

The Digital Marketing Copywriter will help to lead our growth marketing efforts through the crafting of high-performing copy that engages, informs, and converts, while continuously optimizing email journeys through A/B testing, performance analysis, and audience insights. 

The Digital Marketing Copywriter will work with the Creative Marketing team to align copy, content, design, and UX across deliverables and also help manage copy tools and processes.

This position reports to the Associate Editorial Director, Marketing.  

JOB RESPONSIBILITIES

Assist the Associate Editorial Director and work closely with other members of the Editorial, Creative, and Marketing teams on day-to-day ideating, content creation, and copywriting across SRE.Workflow responsibilities primarily include, but are not limited to, copywriting for Direct Marketing, Site Content Marketing, Loyalty Management, Customer Experience and Journeys, and EComm for three brands: Book Fairs, Book Clubs, and Storyvoice.Strong collaboration on the brand work (innovation and maintenance) in response to educational trends and customer insights while ensuring that all three SRE brands are distinct from and complement each other. The Copywriter will play a key role helping to draft and track the communication our consumers need to delineate between these brands.Help with the management and implementation of copy content tools and processes cross-functionally, as well as provide support to Editorial Team staff, contractors, and freelancers, across SRE as needed.Work independently and in collaboration with Marketing, Project Management, Digital, and in particularly close concert with Creative Marketing (design, UX) partners to define strategy and creative for multimedia content across multiple customer touch points, with opportunities to flex into a senior Editorial stakeholder role.Stay up-to-date on book industry news and trends, the latest individual titles offered at Fairs, Clubs, and Storyvoice, and Book Fair host chatter via shared subscriptions to trade publications, internal communications from Product, and regular updates around our Closed Facebook Group.Actively seek out and share references, inspiration, and data points for creative approaches that are relevant and timely to our brand, the marketplace, and the zeitgeist.

JOB REQUIREMENTS

Assist the Associate Editorial Director and work closely with other members of the Editorial, Creative, and Marketing teams on day-to-day digital ideating, content creation, and copywriting for the Book Fairs business. 

Primary workflow responsibilities include, but are not limited to, creating compelling and persuasive copy for marketing emails, and paid and organic social that aligns with brand voice, engages audiences, and drives conversions. Must be keenly aware of best practices for email marketing, including subject line optimization, A/B testing, audience segmentation, and overall campaign effectiveness. 

Have a deep understanding of the Book Fairs brand within the Children’s Book Group—performance, business, and revenue goals, etc.

Strong collaboration on the brand work (innovation and maintenance) in response to educational trends and customer insights.

Help with the management and implementation of copy content tools and processes cross-functionally, as well as provide support to Editorial Team staff, contractors, and freelancers, as needed.

Work independently and in collaboration with Marketing, Project Management, Digital, and in particularly close concert with Creative Marketing (design, UX) partners to define strategy and creative for multimedia content across multiple customer touch points, with opportunities to flex into a senior Editorial stakeholder role.

Leverage AI-powered tools to enhance writing efficiency, optimize content strategy, and deliver clear, impactful communication across multiple platforms.

Stay up-to-date on book industry news and trends, the latest individual titles offered at Fairs, and Book Fair host chatter via shared subscriptions to trade publications, internal communications from Product, and regular updates around our Closed Facebook Group. 

Actively seek out and share references, inspiration, and data points for creative approaches that are relevant and timely to our brand, the marketplace, and the zeitgeist.

Qualifications

JOB REQUIREMENTS

Model communicator with excellent command of written language and an eagle eye for detail, as well as a strong appreciation for visual presentation and platform context

Must have solid understanding of marketing language and the nuances of shifting writing voice for various audiences, with proven ability to write fresh, concise copy that drives results

Continued curiosity of digital marketing and email testing best practices

Ability to interpret analytics and apply research to make informed recommendations

Proven self-starter with a great attitude and thoughtful point-of-view

Top-notch organization, time-, and project-management skills, with an ability to think critically, communicate effectively, and work independently in a fast-paced remote hybrid (NYC-based) OR remote (non-NYC-based) environment

Ability to anticipate and react seamlessly to strategy and initiative pivots

Experience working within and collaborating with cross-functional teams at all levels, as well as third-party agencies and partners

Strong desire to work for Scholastic and drive brand affinity

Working knowledge of Microsoft-based software: Teams, Outlook, Docs, Sheets, Slides, G Suite, Copilot

 

REQUIRED EDUCATION AND EXPERIENCE

Bachelor’s Degree or equivalent in Communications, Advertising/Marketing, Journalism, English or related Writing degree

3+ years’ experience writing, editing, and proofreading in media, agency, and/or branded content environments, with a portfolio representing this background; any child education experience also a plus

The salary range for this position is $65,000 to $75,000 annual

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Publishing

Location Region/State:

Florida

EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

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