Job title: Digital Marketing & Content Specialist

Location: Mexico City / BogotaJob type: Permanent, Full time

About the job

Main responsibilities:

The Content Specialist is responsible for developing, implementing, and managing engaging customer journeys and content that drive our Growth marketing strategy. The ideal candidate will combine industry marketing knowledge with a strong desire to learn, excellent data analysis skills, creativity, and a continuous improvement mindset. He/She is someone who is passionate about challenging the status quo and revolutionizing how things are done in our industry.

Create and design customer journey mapping / Develop editorial calendars aligned with marketing and communication objectivesCollaborate with the brand team to ensure consistent messaging and manage brand voice across all communication channelsTranslate sales team insights into compelling content that addresses customer needs and pain pointsAnalyze content performance metrics and adjust strategies based on resultsStay updated on industry trends and content best practices

About you

Experience: Experience in the pharmaceutical industry, understanding of sales processes and customer journey mapping.Soft skills:Ability to work with multiple projects simultaneously, strong interpersonal skills to effectively collaborate with sales, marketing and medical teams.Technical skills:Experience in Digital initiatives and tools, project and vendor management.Advanced digital literacy and awareness of Data Protection rulesKnowledge of marketing strategiesDemonstrated ability to optimize workflows and improve process efficiencyEducation: University Graduate in marketing, communications, business  Languages: Advanced English

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!