Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Manager

Management Level

Manager - Non People Leader

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

No

Work Shift

Day

Compensation

Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

If you are a strategic thinker who loves digital marketing and wants to lead digital programs while delivering value to consumers, this role might be for you. 

Performance marketing is a critical acquisition channel and we’re seeking an innovative, collaborative, data-driven Digital Marketing Communications Manager that understands the value of delivering outstanding customer experiences to manage our Autotrader/Kelley Blue Book performance marketing efforts.

You'll collaborate with top-tier agencies, optimize paid search, display, and social media campaigns, and leverage emerging trends to stay ahead of the curve.  You will partner across disciplines like MarTech, analytics and product, to help set and manage achieving those goals.  You will closely collaborate with brand marketing, providing performance marketing insights while understanding how it fits within the full funnel. Your expertise will help shape our plans and maximize ROI.

Successful candidates will be analytical while creative, well-spoken as well as email articulate, pro-active yet flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes.

What You’ll Do 

Lead traffic acquisition planning for Autotrader/Kelley Blue Book (SEM, Display, programmatic, etc.)

Partner with analytics, decision sciences, finance and product on traffic forecasting

Monitor traffic and performance pacing to ensure marketing campaigns are achieving targets. Lead optimization efforts, alongside agency, to improve pacing and campaign efficiencies

Alongside other marketing managers, this individual will need to ensure budget accuracy, flawless campaign execution, team communications, etc.

Drive innovative traffic planning/strategies with agencies, analytics, finance, decision science, and marketing technology

Drive innovative traffic acquisition strategies/tactics/POVs and contribute to thought leadership of partnering departments

Closely partner with brand marketing on full funnel strategies

Present campaign performance insights and recommendations to manager, peers and leadership

Stay abreast of competitive trends and industry updates

Maintain and manage budgets and billing with accuracy

Partner with agencies, new publishers and vendors to drive traffic and value back to the brand

Provide oversight and support on projects, department communications, monthly reporting, meeting organization, etc.

Collaborate with other traffic acquisition managers on overall approach

What’s in It for You? 

Here’s a sneak peek at the benefits you could experience as a Cox employee:

A competitive salary and top-notch bonus/incentive plans. 

Exceptional work-life balance, flexible time-off policies and accommodating work schedules. 

Comprehensive healthcare, with multiple options for individuals and families. 

Generous 401(k) retirement plans with company match. 

Professional development and continuing education opportunities. 

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. 

Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits. 

Who You Are 

Minimum:

Bachelor’s degree in related discipline and 6 years of experience in Marketing, with a strong media background in digital: Paid Search, Display, Social. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.

Strong analytical and problem-solving skills

Ability to manage and prioritize heavy workload and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary.

Experience planning and overseeing a multi-million-dollar marketing budget.

Strong written and verbal skills

Experience managing advertising agencies and vendors, advertising agency experience a plus

Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization

Join the Cox family of businesses and make your mark today! 

Drug Testing

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.