We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts. The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies and a knack for coordinating cross-functional team to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion. You will work closely with cross-functional teams including content, design, marketing automation, and development to deliver exceptional digital experiences.

This role reports to the Manager, Digital Strategy. This role is hybrid with 2 days in either our headquarter office located in Jersey City, NJ, or our Boston, MA office.

 

Bachelor’s degree in marketing or related areas or equivalent work experienceAt least 5 years’ experience in a Marketing role or similar positionExperience in B2B – experience in software, high-tech, or performance marketing a plusExperience with working and publishing content in a CMS, preferably OptimizelyFamiliarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImproveProven track record of managing multi-channel campaigns and delivering measurable resultsAbility to work efficiently, multi-task, and deliver commitments in a timely fashionStrong attention to detail, organizational, analytical skillsStrong project management skills: prioritization, planning, and organizational skillsAbility to drive results, guide cross-functional teams, influence others and foster positive collaborationStrong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills

Ability to travel (up to 10%) for in-person marketing meetings or events

 

Skills

Innovative and creative thinker: pioneer who embraces bold ideasTeam player: high EQ, low ego, resourceful, frugal; treats resources as their own“Let’s go” attitude: optimist, contagious enthusiast, sees the upsideAccountability matters: drives for results as coach and team player; bias to outcomesExhibits aptitude: always learning and growing; constantly attempts new experiencesAdaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilientGrit: passionate, self-directed and motivated; demonstrates enduranceDigital Strategy Development: Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generationExecution & Management: Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and brandingDigital Content Creation and Optimization:Design and enhance user journeys to improve website navigation and overall experienceCollaborate with content and design to ensure content is visually appealing and user-friendlyBuild out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaignsTest and iterate messaging, creative, and digital tactics based on user behavior and performance dataData Analysis & Reporting: Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization.Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaignsCollaboration: Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.Innovation: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns