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HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role as Digital Market Activation Manager.

Market activation is part of the wider transformation function, serving as a centralized change utility to support delivery to support the bank’s growth agenda, primarily activating product and servicing capabilities and so to our vast frontline staff and diverse customers. The team partners with change agents, delivery leads, tech, quality assurance and many co-delivery functions in managing the change with all business readiness activities for feature and release go-live. The Market Activation Analyst supports the Market Activation Manager in their accountabilities as follows:

Principal responsibilities

Activating our products:

Own analysis of capability and feature changes through visibility of the delivery plans and interface with stakeholders and production of Change Impact Assessment (CIA) and Go to Market (GTM) planLead the planning of release approach through migration, pilot and go-live planning with multiple stakeholder groups such as tech, business, delivery and marketingUnderstand the functional and data product design so to support analytics, dashboard readiness and reporting to facilitate change, ongoing adoption and benefits trackingLiaise and communicate with cross-functional teams so to manage the end-to-end business readiness for the changeEnsure compliance to any relevant in-country regulatory approvals and governance and carry forward to BAU handover

Activating our staff:

Lead the analysis of product readiness so to author and curate change materialDrive the understanding of digital-first and digital enabled channel strategies for the changeResponsible for frontline engagement and delivery e.g. multi-lingual training, internal communication, procedural updates, FAQsDeliver internal pilot activities to ensure product is tech, staff and customer readyCurate pilot plan to validate customer experience and collect pilot users’ feedback for confidence before proceeding to customer activationOwn pilot Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before pilot go live activity

Activating our customers:

Support the liaison of customer-facing readiness activities with cross functional teams e.g. public website awareness content, FAQsSupport Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before customer go liveSupport hypercare calls and reporting to track post activation impacts for frontline feedback and benefit tracking

Managing capacity and people:

Responsible for a portfolio of projects with valuestream alignment to understand the demand and objectives key results for delivery planningIdentify and plan the resource requirements from the demand while requesting and building the appropriate skill set and/or experience for the teamEnsure good project induction and orientation – i.e. the team understand the project context and content, the importance of stakeholder management and wider programme goalsLead with people management responsibilities so to provide regular constructive feedback and coaching to individuals to improve their performance and support their development and career progression