Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Digital Market Activation Analyst.

Business: HK Global Transformation

Principal responsibilities

Activating our products:

Support analysis of capability and feature changes through visibility of the delivery plans and interface with stakeholders and production of Change Impact Assessment (CIA) and Go to Market (GTM) planSupport the planning of release approach through migration, pilot and go-live planning with multiple stakeholder groups such as tech, business, delivery and marketingUnderstand the functional and data product design so to support analytics, dashboard readiness and reporting to facilitate change, ongoing adoption and benefits trackingLiaise and communicate with cross-functional teams so to manage the end-to-end business readiness for the changeEnsure compliance to any relevant in-country regulatory approvals and governance and carry forward to BAU handover

Activating our staff:

Support the analysis of product readiness so to author and curate change materialSupport the understanding of digital-first and digital enabled channel strategies for the changeSupport frontline engagement and delivery e.g. multi-lingual training, internal communication, procedural updates, FAQsSupport internal pilot activities to ensure product is tech, staff and customer readySupport pilot plan to validate customer experience and collect pilot users’ feedback for confidence before proceeding to customer activationSupport pilot Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before pilot go live activityRecord and follow up the feedback received from pilot(s), work closely with QA and project team on feedback evaluation before launch

Activating our customers

Support the liaison of customer-facing readiness activities with cross functional teams e.g. public website awareness content, FAQsSupport Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before customer go liveSupport hypercare calls and reporting to track post activation impacts for frontline feedback and benefit tracking