Job Description SummaryPartner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.

Job Description

The Marketing Specialist GEHC is a GEHC expert responsible for organizing and executing programs that either will generate new opportunities for RCIS or advance existing ones. Always working in partnership with sales, channels and product marketing teams, this role is also responsible to bring customer insights through all deployed programs.

Marketing Specialist is responsible for:

Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to assist in the development of segment value propositions and as a key input into the marketing planning.Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams to align with global marketing planContributing to (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, participating in the execution of coherent and impactful campaigns;Coordinating Demand Creation & Funnel acceleration programs supporting product and solution launch plans; Implementing regional segmentation strategy. Drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent;Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio;Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessaryMeasuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc

Minimum Requirements:

3+ years’ experience in marketing, digital and product marketing or related fieldMarketing experience in market & customer insights, product commercialization and brandingHealthcare product/industry acumenInnovation – ability to develop/execute on new ideas through collaborationTeam oriented – ability to work well with diverse, cross-functional teamsLeadership and initiative to drive business objectivesDigital Marketing and Social mediaCan learn fast quickly and communicate effectively in a fast paced environmentEnglish language- upper intermediate

Additional Information

Relocation Assistance Provided: No