Digital Health Media Analyst
Aston Carter
Description
Job Summary
As a Digital Health Media Analyst, you will play a crucial role in planning, analyzing, and optimizing digital media strategies. Your insights will drive decisions on media campaigns, content performance, and audience engagement, ultimately contributing to our mission of empowering better health. This role reports to the Manager, Digital Health Media Strategy.
What You’ll Do
+ Collaborate with our client-facing sales team to develop customized proposals that align with client objectives and budgets.
+ Develop compelling proposal options in a clear, concise, and persuasive manner, demonstrating a deep understanding of client’s needs and preferences.
+ Scope and recommend innovative and impactful campaigns that resonate with our clients' target audiences.
+ Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
+ Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
+ Collaborate with internal stakeholders to provide regular reporting on impressions, click through rates and other relevant key performance indicators (KPIs).
+ Collaborate with our strategy & insights team on the delivery of audience quality and script lift insights.
What We Need
+ Bachelor’s degree in marketing, advertising, business administration, health care, or related field.
+ 2+ years of experience in digital advertising, with a focus on campaign design, set up, and execution.
+ Knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
+ Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges
+ The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly
Desired Qualifications
+ Knowledge and prior use of Salesforce, Tableau, and SQL
+ Experience with Pharmaceutical data
What You'll Need to Succeed
+ Excellent communication skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
+ Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
+ Strong analytical skills, including proficiency in Excel or other data analysis tools
Pay and Benefits
The pay range for this position is $30.00 - $36.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Cincinnati,OH.
Application Deadline
This position is anticipated to close on Jul 31, 2025.
About Aston Carter:
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
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