At BayCare, we are proud to be one of the largest employers in the Tampa Bay area. Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that’s built on a foundation of trust, dignity, respect, responsibility and clinical excellence.

Responsibilities:

Creates and maintains website/mobile app content and leads website optimization via our Content Management System (Sitecore CMS). Develops and oversees Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve search rankings and paid advertising performance. Develops and implements local SEO, backlinking strategies, and technical SEO enhancements. Leverages digital engagement (ie. email, SMS, automated journey’s) and content strategies to drive engagement and increase brand visibility. Analyzes digital performance using tools such as Piwik Pro, Google Analytics, Search Console, Moz, etc. Serves as the Digital Engagement Lead by driving the adoption of digital best practices, leading education initiatives and providing strategic solutions. Performs other duties as required.

Minimum Qualifications:

* Required Education: 3 years of experience with a Bachelor’s degree in Marketing, Communications, or Technology Related Field.

Location: Clearwater, FL 

Status: Full Time, Exempt: Yes

Shift Hours: 8.0

Weekend Work: Occasional

On Call: Yes

How often will this team member be working remotely? Hybrid

Equal Opportunity Employer Veterans/Disabled