We are seeking a strategic, data-driven Digital Demand Generation Manager to lead the development and execution of digital demand generation programs for the Americas region. In this role, you will drive campaigns and initiatives that generate quality Marketing Qualified Leads (MQLs), accelerate Sales Accepted Lead (SAL) conversion, and contribute directly to pipeline growth. You’ll collaborate closely with Sales, SDRs, Marketing, and Operations to align on goals, ensure flawless execution, and optimize performance.This role requires a strong blend of hands-on digital marketing skills, lead generation expertise, and the ability to engage technical audiences. The ideal candidate will run multi-channel campaigns across paid search, social, display, syndication, and ABA platforms—while understanding how to monitor the performance of programs to optimize MQL-to-SAL progression and Marketing sourced pipeline. Key Responsibilities:Develop and execute integrated demand generation programs across paid digital (paid search, paid social, display, retargeting), content syndication, and publisher programs to drive new pipeline.Design and implement account-based marketing (ABM) programs tailored to high-value target accounts and strategic segments, leveraging personalized content, digital tactics, direct mail, and coordinated outreach.Build email nurture programs that guide prospects through the buyer journey, accelerate lead qualification, and support pipeline conversion through behavior-based triggers.Work with Portfolio Marketing to leverage global assets, messaging, and campaigns, adapting them for the Americas market.Partner with Marketing leaders, Sales leaders, and SDRs to understand pipeline needs and conversion trends, ensuring marketing campaigns align with target accounts and segments.Support field activities and regional events with digital amplification and follow-up campaigns.Monitor campaign and channel performance daily/weekly; adjust tactics to improve conversion rates across the funnel.Collaborate with Marketing Operations to ensure proper lead flow, scoring, routing, and reporting of programs.Track, analyze, and report on KPIs including MQL volume & quality, SAL conversion, pipeline contribution, and ROI.Use data to provide actionable insights, optimize campaigns, and inform future planning.