Job Description :

Name of the role: Digital Data & Performance Lead

Location: Sao Paulo, Brazil

Type of contract: Permanent
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About Diageo:

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 people come together at Diageo to build the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world and the digital landscape plays a leading role in this ambition.

You'll have the opportunity to help us to shape the digital transformation and marketing agenda by identifying and capitalizing on evolving opportunities and identifying our consumers preferences. Your efforts will step-change consumer engagement at 1PD and 3PD touchpoints to increase both brand health and data strategy.
 

Role Context:

As the Data & Performance Lead at Diageo, you will be responsible for owning the development and execution of our end-to-end Marketing Data Strategy. You will drive the collection, organization, analysis, and activation of data to unlock growth, enable personalization at scale, and power effective marketing performance across CRM, D2C, Media, and more.

This is a strategic leadership role that bridges data, technology, and marketing. You will work cross-functionally to craft and implement data programs that bring to bear 1st, 2nd, and 3rd party sources to fuel audience strategies, optimize media investments, and ensure measurement completion. You will also lead all aspects of the evolution of our MarTech stack, with a strong focus on Customer Data Platforms (CDP) and marketing automation tools.
 

Core competences:

You are a strategic leader who thrives at the intersection of marketing, data, and technology.

You have deep experience in building data ecosystems and using them to fuel audience-centric marketing strategies.

You are hands-on with MarTech platforms—especially CDPs—and understand how to turn complexity into visibility.

You are passionate about performance: measurement, testing, optimizing, and scaling what works.

You speak both the language of marketers and data scientists, acting as a bridge across fields.

You’re a collaborator and a mentor, able to rally internal customers and external partners around a shared vision.

You’re passionate about building a data-driven culture—and know how to inspire change from within.

English proficiency is mandatory

Key responsibilities:

Own the Marketing Data Strategy, ensuring it directly drives business growth through smart, insight-led decision-making.

Lead all aspects of the implementation and ongoing evolution of the Customer Data Platform (CDP), enabling flawless connections between data, insights, and personalized activations.

Drive data activation and monetization, bringing to bear audience insights to power paid media and personalized brand experiences across digital channels.

Develop and scale robust measurement frameworks, including full-funnel attribution models, incrementality testing, and performance critical metrics.

Connect and optimize the entire MarTech ecosystem, ensuring that all platforms and tools—from data collection to activation—are fully coordinated and interoperable.

Collaborate closely with cross-functional teams (CRM, D2C, Media, Analytics, IT) and external partners to unlock the full value of our data and technology investments.

Act as a key driver of digital transformation, encouraging a data-driven demeanor and embedding data-led practices into the marketing organization.
 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you're passionate about delivering outstanding experiences, building and collaborating with multi-functional teams, and driving growth through digital transformation, then we want to hear from you

Join us and be part of the digital revolution at Diageo. Apply now!

Worker Type :

Regular

Primary Location:

Sao Paulo

Additional Locations :

Job Posting Start Date :

2025-05-07