The digital content specialist will create inspiring & informative building materials content for architects, designers, contractors, installers, pros & homeowners. With storytelling at their core - this individual will work to surface the heritage, craftsmanship, performance and quality of our flooring and other hard surface products across our digital ecosystem. Equal parts writer and designer this individual will work to enhance, build & evolve our digital channels to include our websites, blogs, email, social media and digital paid advertising.

JOB DUTIES:

Content creation: Develop and produce engaging still and motion content for websites, blogs, social media platforms, email newsletters, display advertising, and other digital channels. Content will align with product launches, business strategy and priorities. Writing, editing and proofreading: Write engaging, channel appropriate copy and ensure all content is grammatically correct, adheres to style guidelines, and maintains a consistent brand voice. Content strategy: Develop content strategies that align with marketing goals, brand messaging, and audience needs. Seek new and innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends. Content management: Manage content calendars and ensure timely publication across various platforms to maintain consistency and engagement. Content optimization: Ensure content is optimized for search engines (SEO) and audience growth to improve visibility and drive organic traffic. Collaboration: Work closely with both internal and external partners such as agencies, photo studios, marketing, graphics, and product teams to ensure content aligns with overarching strategies and campaigns. Customer Journey Building: Partner with the CRM team to develop relevant, timely and impactful customer email journeys.

KNOWLEDGE, SKILLS, & ABILITIES:

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate a purchase Creating and maintaining agency relationships Educating and coaching others to understand digital marketing principles and tactics Proficient in managing processes across several markets and initiatives Self-motivated and customer focused Proficient in requesting and understanding marketing research and statistical analysis Able to develop budgeting and strategic planning across various markets and channels Excellent organization and communication skills

QUALIFICATIONS:

Education: bachelor's degree in graphic design, website design, communications, or a related field is preferred. Experience: 4+ relevant professional experience in email coding & design, content creation, writing & editing is required. Writing and Editing Skills: Excellent written and verbal communication skills with a strong command of grammar, style, and storytelling. SEO: A solid understanding of SEO principles and experience optimizing content for search engines, as well as proficiency in using analytics tools. Content Management Systems (CMS): Familiarity with platforms like WordPress or similar. Experience with email marketing platforms such as Hubspot. Experience with graphic design tools like Adobe Creative Suite. Collaboration and Communication: Ability to work effectively within cross-functional teams and communicate ideas clearly. Adaptability: Ability to adapt to new technologies, platforms, and content trends. 

Physical Demands:

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:

Sit for prolonged periods Repetitive motion of hands/wrists/fingers Concentrate and repeat the same physical activities over and over Move between different physical locations within buildings Push, pull, carry and lift in the normal course of work Lift, move and carry product samples for review, customer setup or staging purposes

Mental Demands:

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:

Think analytically and be exact or highly accurate Make decisions such as to identify complex problems Develop options and implement solutions Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards Pay attention to and remember details Communicate effectively including active listening to understand points being made

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones. Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.

AHF PRODUCTS:

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.