Digital Content Manager

Location: Ciudad de México, México/Bogotá, Colombia

Job type: Full time

The Content Specialist is responsible for developing, implementing, and managing engaging customer journeys and content that drive our Growth marketing strategy. The ideal candidate will combine industry marketing knowledge with a strong desire to learn, excellent data analysis skills, creativity, and a continuous improvement mindset. He/She is someone who is passionate about challenging the status quo and revolutionizing how things are done in our industry.

Key Responsibilities

Create and design customer journey mapping / Develop editorial calendars aligned with marketing and communication objectives

Collaborate with the brand team to ensure consistent messaging and manage brand voice across all communication channels

Translate sales team insights into compelling content that addresses customer needs and pain points

Analyze content performance metrics and adjust strategies based on results

Stay updated on industry trends and content best practices

About you

Experience: Proven experience as a Digital Marketing Manager, with a strong track record in leading digital initiatives, managing tools and platforms, as well as overseeing projects and vendors, preferably within the pharmaceutical industry or Fast-Moving Consumer Goods.

Soft skills: Ability to work with multiple projects simultaneously, strong interpersonal skills to effectively collaborate with sales, marketing and medical teams.

Technical skills:

Deep understanding of sales processes and customer journey mapping.

Advanced digital literacy and awareness of Data Protection rules

Knowledge of marketing strategies

Demonstrated ability to optimize workflows and improve process efficiency

Education: University Graduate in marketing, communications, business  

Languages: Advanced English

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

#LI-LAT #LI-HYBRID

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!