Company Description

Informa PLC is a leading international events, intelligence and scholarly research group. Informa Connect is an events and digital content specialist connecting professionals with knowledge, ideas and opportunities.

In a world where the number of information sources and digital channels is proliferating, businesses and professionals come to Informa Connect for relevant, high-quality knowledge and connections that help them learn more and do more. We invest in creating exciting experiences based on high-quality speakers, stimulating content and platforms that enable discussion and networking. Our digital services provide year-round community content and connections and give sponsors and marketers effective ways to reach the right customers. Our brands are continuously developed to ensure they deliver a quantifiable return to audiences, sponsors and speakers.

Job Description

This role is based in Blackfriars, London and is a 12 month contract

Working alongside experienced event production and content marketing teams, you will be given creative freedom across a portfolio (banking, wealth and investment management) to create and curate compelling content designed to drive forward our year-round content and audience engagement strategy.

You will work with the product and marketing team to design a holistic video marketing campaign that drives engagement across our brands. You will also work with a network of experts in your portfolio and launch new content types to showcase the insights and knowledge pooled from the industry. Through inspiring video content, you’ll bring together ideas and thought leadership our audience cares about and will return to our platforms time and again for.

You’ll also take a leading role in supporting our commercial partners with bespoke content marketing services campaigns, including assisting with topic recommendations, developing audience, and guiding the content to ensure high-quality output in-keeping with our brands’ reputation and identity.

Responsibilities:

You will be the creator and curator of world class content, contributing to the development and execution of a year-round content plan for the portfolio.You will be responsible for developing an engaged community by producing powerful “made for digital” content – your work will act as stream of regular video or audio segments, published on our YouTube channels and/or StreamlyYou will work collaboratively with the content marketing team to ensure effective distribution of your content, and consistent growth of traffic and audiences to your contentYou will help develop the strategy for marketing services sponsorship and digital audience acquisition and engagement and help drive growth in digital content revenue streams for the portfolioYou will be attuned to the performance of your content through data analytics to develop a deep understanding of trends and top performing content, with the aims of optimising your strategy and providing insights to the wider business for new digital growth opportunities

Qualifications

Skills and Experience required:

Ability to contribute content ideas and topics, and have an interest in digital media for content creation (webinars, podcasts, video series, social channels etc.)Ability to create and nurture working relationships with experts in the industry, and utilise connections to inform and elevate contentAbility to research complex topics and conduct interviews/ moderate webinars/ and write engaging copy for specific audience types around hot topics2+ years’ experience of conference or content production in a conference or publication businessProven experience of validating, researching and writing new content (conferences or journalistic) for digital consumption would be a plusOnline content skills, including SEO and familiarity with web content management systems (Wordpress), SEO principles, and digital analytics software would be a plusMust have exceptional written communication and proven copy and content writing skills in EnglishExperience of working independently on projectsMulti-lingual language skills are an advantageDesign skills and familiarity with Photoshop and Premiere Pro are an advantage

Essentials:

Digital savvy and digital first mindsetBroad and lateral thinker. Innovative and ‘outside in’ perspectiveExperience in video production is preferred, but we offer intensive training and coaching for outstanding candidates who wish to move into this careerCommercial awarenessResearch led focusCuriosity and interest in variety of topicsMulti-task strength and thrive in fast paced environmentsAbility to thrive in ambiguityCopywriting/marketing skillsBrand and market awarenessComputer literate and proficient in the use of Microsoft Word and Excel

Additional Information

Why work for Informa?

25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!Friendly staff who are all “expert’s experts” and additional training for developmentPension match and a range of other entirely flexible benefits to suit your needsRegular social events and networking opportunitiesShare-Match options - become a shareholder!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.