Digital Content Creator
Nexstar
The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.
Reports news stories for broadcast, describing the background and details of events.Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details.Determines a story’s emphasis, length, and format, and organizes material accordingly.Research and analyze background information related to news stories to be able to provide complete and accurate information.Gathers information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.Pitches stories to news managers and news producers which are relevant to the local community.Receives assignments and evaluates leads and tips to develop story ideas.Discusses issues with producers and/or news managers to establish priorities or positions.Checks reference materials such as books, news files or public records to obtain relevant facts.Revises work to meet editorial approval or to fit time requirements.Shoots and edits news events and news reports, products and presents reports for all platforms.Ensures that all content meets company standards for journalistic integrity and production quality.Writes stories for the web and other Media platforms.Interact with viewers/users on social media sites.Performs special projects and other duties as assigned.Develops and leads winning strategy for station content.Expert understanding of Facebook, Twitter, and other social media platformsUse our social media and Website to build and reinforce brand recognition and drive viewers to television.Builds and calendars digital campaigns to promote local shows and specials.Performs other duties as assigned.Find new ways to use social media and our website to engage with viewers.Creates compelling short-form video for social media channels.Create eye-capturing graphics for social media to engage readers and grow website audience.Requirements & Skills:
Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred.Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.Responds positively to feedback.Fluency in English.Excellent communication skills, both oral and written with the ability to ad lib when required.Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.Ability to meet deadlines, prioritize assignments and manage multiple tasks simultaneously.Valid driver’s license with a safe driving recordFlexibility to work any shift.EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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