Digital Communication Specialist
Southeast Health
Southeast. Always the right career direction.
Job Description Summary
The Digital Communication Specialist reports to the Director of Communications and Marketing and is responsible for the management of the ACOM website and other digital communication channels. This includes designing, building, and implementing all web pages, and administering the college’s social media accounts. The successful candidate will have in-depth knowledge of both frontend and backend site maintenance with specific skills in website development, communications and digital publications.
Job Description
Duties and Responsibilities :
+ Promote the mission of ACOM to all faculty, staff, students, alumni, and the community at large;
+ Provide vision and leadership in collaborating with faculty and staff to develop and design online content and integrating it within the larger ACOM web presence, including social media, branding and marketing;
+ Serve as the primary client contact for ACOM public-facing websites and web-based services;
+ Manage ACOM web development both frontend and backend, collaborating with Information Systems and Communications and Marketing, for design and updates.;
+ Develop at least weekly stories for online ACOM news section on website;
+ Manage ACOM event web pages, digitizing publications, media-marketing efforts, and digital advertising in conjunction with Communications and Marketing;
+ Collaborate with multiple divisions to develop and implement strategies for graphic design, video production, mobile applications, and interactive online technologies;
+ Develop and maintain a comprehensive and agile SEO strategy;
+ Develop and implement social media strategies for the ACOM community;
+ Develops and makes recommendations for strategic digital communications and marketing plans;
+ Provides digital performance reporting and insightful analysis to drive greater audience engagement;
+ Assist the Director of Communications and Marketing with management of ACOM’s media monitoring platform, inclusive of generating media reports;
+ Willing to assist with other marketing functions, such as event coordination, as needed;
Knowledge, Skills, and Abilities :
+ Experience in website development and management;
+ Experience in graphic design and information architecture; common web development tools and programming; current web design standards, regulations, laws and trends;
+ Familiarity with Web server software and technologies;
+ Proficiency with content management systems, such as Word Press;
+ Proficiency in PHP, HTML, CSS, Adobe Creative Suite, etc., preferred;
+ Proficiency in social media management on all major platforms;
+ Ability to prioritize and manage multiple projects;
+ Ability to work independently with minimal supervision and as a member of a team;
+ Ability and willingness to learn new computer and information applications;
+ Aptitude for market research, analysis, and campaign evaluation with the ability to translate quantitative information into creative strategies.
Qualifications :
+ Bachelor's degree from an accredited college or university in a related field, and minimum of 3 years of web design, content management, social media writing/management required. Bachelor’s degree in Communications or Marketing preferred;
+ Experience in healthcare and/or education preferred.
Shift
DayShift Details
First
FTE
1
Type
Regular
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Equal Employment Employer
Southeast Health is committed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Southeast Health will provide reasonable accommodations for qualified individuals with disabilities.
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