Shanghai, CHN
14 days ago
Digital Channel & Brand Owner
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **RESPONSIBILITIES** + **Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities** + **Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.** + **Digital Channel Development** : + Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals. + Identify and prioritize the most effective digital channels for reaching target audiences. + Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution. + **Digital Brand Planning and Execution** : + Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements. + Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery. + **Performance Monitoring and Optimization** : + Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data. + Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed. + **Compliance and Risk Management** : + Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks. **Requirements** + **Commercial Acumen** : + Strong understanding of pharmaceutical commercial and market dynamics. + Ability to develop and execute digital channel that enhance HCP engagement. + **Regulatory Knowledge** : + In-depth knowledge of regulatory requirements and compliance standards in the pharmaceutical industry. + **Leadership Skills** : + Proven ability to lead and inspire high-performing teams. + Experience in talent attraction, development, and retention. + **Project Management** : + Strong project management skills, with the ability to lead and manage complex initiatives. + Experience in monitoring project progress and providing regular updates to senior management. + **Stakeholder Engagement** : + Excellent communication and stakeholder management skills. + Ability to collaborate effectively with cross-functional teams and external partners. **KEY STAKEHODERS** **Internal** All internal relevant stakeholders **External** any other external stakeholder **QUALIFICATIONS** **Level of Education** Marketing / medical / sales / digital background preferred Bachelor Degree is a must, MBA preferred **Working Experience in Relevant Field** **10 - 15** **years experiences** in digital / innovation strategy, digital marketing, or innovation projects, experiences in pharmaceutical industry Consulting background preferred **Professional Knowledge and Skills** Fluent English **Locations** Shanghai, ChinaBeijing, China, CHN – Chengdu - Commercial **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time
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