Digital Channel & Brand Owner
Takeda Pharmaceuticals
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**Job Description**
**RESPONSIBILITIES**
+ **Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities**
+ **Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.**
+ **Digital Channel Development** :
+ Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
+ Identify and prioritize the most effective digital channels for reaching target audiences.
+ Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
+ **Digital Brand Planning and Execution** :
+ Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
+ Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
+ **Performance Monitoring and Optimization** :
+ Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
+ Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
+ **Compliance and Risk Management** :
+ Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.
**Requirements**
+ **Commercial Acumen** :
+ Strong understanding of pharmaceutical commercial and market dynamics.
+ Ability to develop and execute digital channel that enhance HCP engagement.
+ **Regulatory Knowledge** :
+ In-depth knowledge of regulatory requirements and compliance standards in the pharmaceutical industry.
+ **Leadership Skills** :
+ Proven ability to lead and inspire high-performing teams.
+ Experience in talent attraction, development, and retention.
+ **Project Management** :
+ Strong project management skills, with the ability to lead and manage complex initiatives.
+ Experience in monitoring project progress and providing regular updates to senior management.
+ **Stakeholder Engagement** :
+ Excellent communication and stakeholder management skills.
+ Ability to collaborate effectively with cross-functional teams and external partners.
**KEY STAKEHODERS**
**Internal**
All internal relevant stakeholders
**External**
any other external stakeholder
**QUALIFICATIONS**
**Level of Education**
Marketing / medical / sales / digital background preferred
Bachelor Degree is a must, MBA preferred
**Working Experience in Relevant Field**
**10 - 15** **years experiences** in digital / innovation strategy, digital marketing, or innovation projects, experiences in pharmaceutical industry
Consulting background preferred
**Professional Knowledge and Skills**
Fluent English
**Locations**
Shanghai, ChinaBeijing, China, CHN – Chengdu - Commercial
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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