Posting Details Job Title Digital Campaigns Manager Department DL ONLINE COURSE DEVELOPMENT Position Number FP555A Location Remote Job Summary The Digital Campaigns Manager is responsible for developing and executing strategies to drive qualified inquiries to online.odu.edu, convert inquiries into applicants and increase ODUGlobal enrollment. As a critical member of the Strategic Enrollment Management team, this role leverages data-driven insights and digital marketing expertise to meet aggressive enrollment goals in a competitive environment. This fully remote position requires collaboration with internal and external partners and thrives on creativity, curiosity, and a commitment to innovation. The ideal candidate will be highly organized and responsive, demonstrating an ability to effectively manage multiple priorities and adapt to evolving needs. This role oversees a significant multi-million-dollar marketing budget and partners closely with digital marketing vendors, the Web Innovation team, and the Marketing Cloud team to optimize audience targeting, channel selection, and geographic strategies. A deep understanding of the admissions funnel, particularly for transfer, graduate, and military students, and lead nurturing techniques is essential. Candidates must have prior experience in higher education marketing, with preference given to those with a background in online education. Position Type FullTime Type of Recruitment General Public Minimum Qualifications Master’s Degree in Marketing, Communications, Administration, or a related field or a Bachelors’ degree in Marketing, Communications, or a related field, with significant work experience equating to an advanced degree. + Strong understanding of the admissions funnel and lead nurturing strategies. + Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, and marketing automation platforms. + Exceptional analytical skills, with the ability to interpret data and optimize performance. + Proven ability to manage significant budgets and deliver measurable results. + Excellent written and verbal communication skills required. + Basic computer skills required (word processing, spreadsheets, etc.). + Demonstrated ability to manage multiple deadline and sensitive assignments. + Ability to work with diverse populations + The position is fully remote but requires a willingness to travel to campus and conferences on occasion. + Considerable experience in digital marketing, with a focus on media buying, audience segmentation, and channel strategy. Preferred Qualifications + Some prior experience in online education + Some prior Salesforce Marketing Cloud experience Conditions of Employment The equipment provided to staff with approved telework agreements enables them to deliver vital services to University faculty, staff, and students from remote locations. Many of our operations can and should continue as usual, even when the main physical campus is closed. Therefore, all DTT employees with an approved telework agreement are generally expected to work during official University closures. Job Open Date 07/08/2025 Open Until Filled Yes Application Review Date 07/15/2025 Job Close Date Special Instructions to Applicants / Additional Materials Required Please include a completed application, a cover letter, and an updated resume. Criminal Background Check The final candidate is required to complete a criminal history check. Department Information Equity Statement It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply. Reasonable Accommodation Request If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141. Pay Transparency Nondiscrimination Provision The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information. ODU Statement Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy. Applicant Documents Required Documents + Resume + Cover Letter/Letter of Application Optional Documents Supplemental Questions Required fields are indicated with an asterisk (*).