**Company description** We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. **Our Commitment** At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers. **Overview** **About the client....** TikTok is an exciting and dynamic client, with a global presence and a mission to deepen brand love worldwide. They expect their media agency partners to help drive growth and apply innovative strategies. This is a unique opportunity to work alongside an exceptional team and client, contributing to shaping the future of an iconic brand in a true partnership. **About the role....** As the Global Digital Business Director & EMEA HUB Lead for TikTok Brand, you will lead the strategy, planning, and operational execution of brand marketing across key EMEA markets (UK, France, Germany), while working closely with the Global Brand Marketing team in the US. You will serve as the primary senior contact for local teams and regional stakeholders, ensuring that all digital brand activity is insight-led, consistent with global standards, and locally relevant, as well as lead a team of 2 Digital direct reports as well as 1 Operation Associate Director, as well as manage the EMEA HUB Activation Team across Social and YouTube. This is a strategic leadership role with significant operational oversight — ensuring processes run smoothly across regions, campaigns are launched effectively, budgets are allocated efficiently, and measurement is robust and actionable. You'll oversee the digital planning and execution across Paid Social, Programmatic, and emerging platforms, while ensuring the regional hubs operate in line with global ways of working, media governance, and performance benchmarks. **Responsibilities** **About the work....** **Strategic Leadership & Stakeholder Management** + Act as the lead contact for TIKTOK EMEA (UK / FR / DE) brand marketing across digital, managing relationships with regional and global stakeholders + Align regional campaigns with global strategy and creative direction, adapting where necessary for cultural relevance and market dynamics + Collaborate closely with the Global Brand Marketing team (US) to ensure consistent delivery, knowledge sharing, and feedback loops + Own and manage campaign responses to briefs, ensuring that strategy, creative, and channel plans are fully aligned **Media Strategy, Campaign Delivery & Innovation** + Lead the development of best-in-class digital media plans across Paid Social (TikTok, Meta), Programmatic (DV360), and emerging platforms. + Ensure the quality and accuracy of all campaign planning, activation, optimisation, and reporting activities across regional teams. + Oversee the implementation of brand performance metrics and testing roadmaps, identifying opportunities for innovation and continuous improvement. + Monitor pace of campaign optimisation to guarantee high performance and agility in delivery. **Process, Governance & Operational Excellence** + Drive operational consistency and ensure all EMEA teams are following global best practices and ways of working + Lead the quality assurance process across campaigns, reviewing key deliverables for accuracy, insight, and impact + Oversee monthly channel performance against defined KPIs and benchmarks, highlighting risks and solutions where necessary + Define and uphold RACI models, campaign timelines, and governance frameworks that ensure projects stay on track **Collaboration & Team Enablement** + Build strong relationships with local teams and the HUB activation teams, ensuring visibility of campaign status, performance, and blockers + Collaborate with channel leads and platform partners to implement platform certifications, training plans, and best-practice knowledge sharing + Lead regular review sessions between the global and regional teams, ensuring alignment and transparent performance evaluation + Mentor and guide local and HUB teams on campaign strategy, client servicing, and digital innovation **Efficiency & Automation** + Identify and implement tools, workflows, or tech solutions to improve campaign delivery, reporting accuracy, and planning efficiency working with the Operation Associate Director. + Champion automation and scalability across markets, leveraging global systems to reduce manual work and improve outcomes **Qualifications** **What you need to succeed....** + Solid experience in a senior digital strategy, operations, or brand planning role, ideally within a global brand, media agency, or platform + Demonstrated leadership across multi-market digital campaign delivery, with deep expertise in Paid Social (esp. TikTok, Meta), Programmatic (DV360), and emerging channels + Strong strategic mindset with operational discipline — capable of connecting long-term brand vision with tactical media performance + Exceptional stakeholder management and communication skills, with experience working across regional hubs and global centres of excellence + Deep understanding of the digital marketing ecosystem, audience segmentation, creative effectiveness, measurement methodologies (MMM, attribution), and platform innovation + Comfortable owning budgeting, resourcing, governance, and project delivery timelines for complex, high-volume campaigns + A collaborative, proactive, and solutions-focused mindset with the ability to lead through ambiguity and manage multiple priorities + Solid understanding of campaign management tools, tracking protocols, and how to drive process optimisation and automation + Experience leading global/regional training and upskilling programs for digital teams \#Li-MP1 **Additional information** **Zenith International** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer: + **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. + **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. + **HELP@HAND BENEFITS** 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. + **FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. + **FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of employment. + **GREAT LOCAL DISCOUNTS** This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. _Full details of our benefits will be shared when you join us!_ Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).