Insight Global is searching for a Digital Analytics Implementation Specialist to join a leading banking client downtown Toronto 3x/week in office for a 6 month (plus extension to 1-2 years) contractor.

The Digital Analytics Implementation Specialist will implement measurement and capabilities across the bank's digital properties to drive deep insights into performance and customer behaviors. This role provides advice on the configuration, functionality, applicability, and usability of technology solutions related to data management, analytics, and visualization.

Key Responsibilities:

Implement, maintain, and recommend analytics solutions for digital marketing analytics, reporting, and analysis.
Define business requirements for analytics and reporting to ensure data insights inform business decision-making.
Work closely with development teams to ensure that requirements and data layers have all elements properly exposed to execute analytics tags.
Maintain up-to-date analytics implementation documentation for the data layer, analytics tracking tags, advertising vendor tags, and automated tag audit libraries.
Ensure data alignment across multiple reporting suites.
Actively participate in the design, implementation, and management of new analytics and reporting solutions, providing advice and guidance to assigned business groups on the implementation of solutions, ensuring alignment of business needs and data requirements between stakeholders.
Develop relationships with key partners across the enterprise and act as the subject matter expert for internal/external stakeholders to refine, prioritize, and optimize the digital analytics implementation roadmap.
Develop and manage implementation projects and their properties in tag managers; design initiatives to improve processes, analysis, and reporting (e.g., data layer, JavaScript libraries, etc.).
Automate validation tests to improve the quality and efficiency of existing internal validation processes.
Build effective relationships with internal/external stakeholders.
Maintain tagging libraries that support detailed digital optimization.
Document and maintain analytical and reporting operational procedures and processes.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

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