Manage, optimize, and oversee paid ads and campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.) Develop and launch strategic marketing campaigns to boost brand awareness and ensure cost-effective lead acquisition Monitor and analyze campaign performance, making data-driven adjustments for maximum effectiveness Conduct market research to identify opportunities, target audiences, and competitor strategies Collaborate with the creative team to develop compelling ad creatives and marketing materials Plan and execute initiatives such as promotions, brand activations, and other marketing efforts Oversee budgeting and resource allocation for paid ads and marketing campaigns Lead creative brainstorming sessions and maintain fresh, cohesive, and compelling ads and campaigns Help ensure KPI achievement and department success