At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

 

To make a difference with us, all you need to do is bring your human best.

 

What will your story be? Apply now!  

Learn more: jti.com

 

 

Digital Acquisition & Conversion Manager

What is this role about

 

As Digital Acquisition & Conversion Manager, you will have responsibility for consumer acquisition via all online channels, working with local marketing teams to amplify JTI’s brands through best-in-class creative and support in brand awareness initiatives. You will also work with Digital Retention to support their initiatives to drive loyalty.

 

 

What will you do

 

Own the local application of the digital consumer acquisition strategy and a growing consumer base via Social, SEO, and Display Drive digital campaign briefs, objectives, and lead digital planning sessions with external agencies to achieve marketing objectives Manage Search and Display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions are in place to drive incremental sales, improve ROI, and reflect latest trends in the industry Manage social campaigns, including briefing, uploading campaigns, testing, publishing, and ongoing optimization Integrate an A/B testing strategy across channels Drive continuous reporting on activity, KPIs, and budget. Derive data-driven consumer insights. Budget management Work closely with the local ecommerce stream to ensure alignment with digital acquisition & conversion channel management

 

 

What are we looking for

 

Bachelor’s Degree in Marketing, Communications, or a business-related field Minimum of 3 years of experience in digital acquisition and conversion, with a good track record of success in digital customer acquisition Fluent English Well-versed in most forms of digital channels, demonstrating strong analytical skills Experienced in managing and optimizing budgets effectively to meet key objectives and deadlines budget Strong numerical skills and commercial acumen Strong understanding of what best-in-class creative and format looks like Strong reporting skills and confidence to present cases to support your decisions and future strategies. Strong communication and relationship-building skill

 

 

 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

 

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

 

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.