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Role Scope

 Develop and execute Marketing plans, business strategies and marketing tactics across the Near Patient Care portfolio to maximize its commercial success.

Identify business opportunities and challenges in the market that addresses customer pain points

Maintain market intelligence, monitor and analyze product and competitors; and pivot market strategies where necessary. 

Shape reimbursement policies and communicate the value of our product. 

Influence lab and clinician behavior to drive adoption 

Establish annual sales forecast and 3-year business planning for the products assigned in line with the developed strategies.

Identify executable strategies and translate them into concrete next steps that can be trialed with CST (Sales)

Explore and experiment with new innovative commercial business models to further support market development efforts

Organize and carry out marketing events to engage users, clinicians and other healthcare professionals. 

Launch preparation fundamentals based on Launch Power House framework

Lead cross-functional teams to develop, execute and monitor product launch plan and key milestones, to ensure a successful product commercialization.

Ability to craft customer specific and compelling product messaging. Includes internal and external public communications on digital , in-person and paper channels 

Clear price and product positioning in identified customer segments, with an understanding of the market dynamics and competitor landscape. 

Ensure that all marketing materials (promotional content, product info, manuals, etc) are compliant with Roche and local regulatory requirements; and available for the CST (sales) team to promote the products effectively. 

Work and prioritize registration requirements with QRA to ensure that requirements are met in regards to local registration, performance and evaluation.

Develop internal and external training plans and ensuring optimal training execution

Create and align on the go-to-market strategy with the commercial and support teams, including key performance indicators, segmentation, and account/customer targets.

Develop and engage Key Opinion Leaders (KOL) in relation to focus product portfolio and marketing initiatives, including healthcare professionals, professional societies, government officials, payers and patients.

Plan and execute effective product life-cycle management 

Manage marketing and product notifications

Cross functional collaboration (CST, CSS, SPB&CE, SCM, QRA) during product version changes or phase-out. Understanding regulation update impact with QRA, including product in catalog and pricing, ensuring sufficient inventory with SCM, understanding customer impact and managing this process with CST 

Product pricing management: List price and ASP management..  

Work closely with Customer Service & Support (CSS) and Medical teams to ensure product related technical and medical issues are well handled

Enterprise thinking to work across product portfolios (e.g. between assays and systems, between Integrated Diagnostics Solutions, Clinical Diagnostics Solutions and Near Patient Care Solutions), and across cross functional teams to realize the commercial potential of the product portfolio.

Collaborate with regional and global counterparts to support the above activities. 

Conduct business in full compliance to Behavior in Business and Behavior in Competition

Exhibit VACC leadership model.  

Qualifications: 

Good Compliance track record. No material Compliance violation is identified in the past 5 years 

Education: University degree and above in Science, Marketing or Business Management is required 

Working Experience:

More than 3 years experience in sales and/or marketing roles in healthcare related industries is required

Consistent track record of crafting value with and for customers and patients to craft the market and customers needs

Excellent in both written and spoken communication, analytical, data driven, possess strategic thinking, and is well versed in stakeholder partnerships. 

Experience in a diverse and inclusive environment

Knowledge in the field of in-vitro diagnostics testing is a plus.

Understanding of Immunology Testing workflow and processes in the laboratory and of clinician is a plus.  

Knowledge about medical aspects of IVD is a plus. 

Skills & Knowledge: 

Good knowledge of Compliance requirements and possess high standards of integrity

Possess leadership skills, is a self starter and possess a creative mindset that enables collaboration to build synergies and deliver results as part of a high performing team

System thinker; able to build and leverage networks with external customers and internal teams to create sustainable value for patients

Ability to stay abreast on customer and healthcare industry trends. Sees patterns or connections between situations; can envision and articulate possibilities and likelihoods.

Takes a proactive approach to professional development to constantly adapt and grow capabilities to increase impact

Customer-Centric; able to co-create solutions to address customer needs and transform clinical practice, by providing exceptional digital customer experiences as well.

High learning agility, comfortable working in agile environments

Ambitious and curious; able to identify opportunities to experiment and disrupt the status quo

Competencies: 

Others (i.e. Travel Requirement):

Proficiency in the local language. 

Proficiency in English to collaborate internally across the broader Roche enterprise is a highly desired competency 

Travel domestically and internationally as required.

Willingness to work on weekends as required (official events, meetings). 

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A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.