Role Proficiency:

Independently develops error free code with high quality validation of applications guides other developers and assists Lead 1 – Software Engineering

Outcomes:

     Understand and provide input to the application/feature/component designs; developing the same in accordance with user stories/requirements.      Code debug test document and communicate product/component/features at development stages.      Select appropriate technical options for development such as reusing improving or reconfiguration of existing components.      Optimise efficiency cost and quality by identifying opportunities for automation/process improvements and agile delivery models      Mentor Developer 1 – Software Engineering and Developer 2 – Software Engineering to effectively perform in their roles      Identify the problem patterns and improve the technical design of the application/system      Proactively identify issues/defects/flaws in module/requirement implementation       Assists Lead 1 – Software Engineering on Technical design. Review activities and begin demonstrating Lead 1 capabilities in making technical decisions

Measures of Outcomes:

     Adherence to engineering process and standards (coding standards)      Adherence to schedule / timelines      Adhere to SLAs where applicable      Number of defects post delivery      Number of non-compliance issues      Reduction of reoccurrence of known defects      Quick turnaround of production bugs      Meet the defined productivity standards for project      Number of reusable components created   Completion of applicable technical/domain certifications Completion of all mandatory training requirements

Outputs Expected:

Code:

Develop code independently for the above

Configure:

Implement and monitor configuration process

Test:

Create and review unit test cases
scenarios and execution

Domain relevance:

Develop features and components with good understanding of the business problem being addressed for the client

Manage Project:

Manage module level activities

Manage Defects:

Perform defect RCA and mitigation

Estimate:

Estimate time
effort
resource dependence for one's own work and others' work
including modules

Document:

Create documentation for own work as well as perform peer review of documentation of others' work

Manage knowledge:

Consume and contribute to project related documents
share point
libraries and client universities

Status Reporting:

Report status of tasks assigned Comply with project related reporting standards/process

Release:

Execute release process

Design:

LLD for multiple components

Mentoring:

Mentor juniors on the team Set FAST goals and provide feedback to FAST goals of mentees

Skill Examples:

Explain and communicate the design / development to the customer Perform and evaluate test results against product specifications Develop user interfaces business software components and embedded software components 5 Manage and guarantee high levels of cohesion and quality6 Use data models Estimate effort and resources required for developing / debugging features / components Perform and evaluate test in the customer or target environment Team Player Good written and verbal communication abilities Proactively ask for help and offer help

Knowledge Examples:

     Appropriate software programs / modules      Technical designing      Programming languages      DBMS      Operating Systems and software platforms      Integrated development environment (IDE)      Agile methods Knowledge of customer domain and sub domain where problem is solved

Additional Comments:

Description: The Adobe Campaign Developer is an active collaborator in the client on campaign design, helping the client achieve their marketing objectives. The Adobe Campaign Developer takes the lead on complex multi-wave trigger campaigns, complex direct mail, and highly segmented email communications. They proactively identify conflicts between the defined strategy supplied by the client and the functional capabilities of their database and the reporting functions supporting that database. In addition, they provide coaching and mentoring of Junior resources developing the skills of their teammates. Essential Responsibilities And Deliverables: • Design and implement complex multi-wave, multi-channel triggered communications using tool(s) such as Adobe Campaign, with coding for versioning (dynamic in email), offers and personalization and Email Deployment • Provide and be knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables; implement and support automation for “lights-out” triggered communications • Develop and execute multi-channel contact strategies across customer segments touchpoint channels (email, direct mail, social and direct marketing on site), with the goal of engendering loyalty and driving revenue from existing and prospect customers • From data analyses, develop, test and measure campaign strategies that will drive desired customer behavior • Lead campaign and program requirement discussions both internally and with clients to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement (DM, EM, Social, Direct Web) • Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement • Provide insightful, actionable customer analysis to our clients including the development of statistically sound customer targeting and test plans, measurement of their current marketing programs, and providing insight and recommendations for improving the profitably of their marketing programs • Summarize and present results of campaign strategies to internal and client constituents Education (Preferred): • Any fulltime degree • Total 4-5 years of experience working with Adobe Campaign Classic • 1-2 years’ experience in database marketing analysis including analytics, direct marketing test design, response analysis, ROI analysis, segmentation analysis, customer profiling, etc., preferably with a marketing service provider • 1-2years’ experience with database querying tools, languages and analytical platforms supporting database marketing such as Adobe Campaign, SQL • Familiarity with Web Development • Good understanding of XML and Java strongly Preferred • Retail or Direct Marketing experience strongly preferred • Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy, and analysis • Ability to integrate data to new or existing database structures • Ability to mine data, using query language(s) to create data for program development support • Report development experience • Marketing program forecasting, measurement, and assessment • Direct marketing program design and customer segmentation • Ability to analyze, interpret and report on direct marketing campaign results • Knowledge in statistical modeling techniques and customer scoring • Knowledge in database discovery, planning, and design • Client and vendor relationship management and consultation