Key Responsibilities

Creative Direction & Design Excellence

•     Actively shape and develop compelling design concepts that push creative boundaries for key product initiatives.

•     Ensure visual identity and design language remain consistent and aligned with the brand’s creative direction at every stage.

•     Champion originality and innovation in apparel design.

•     Translate concepts into refined sketches and tech packs with precision, handing over complete, accurate design packages to the development team within deadlines.

•     Good cross-functional collaboration and communication ensure shared creative ownership and in-house synergy.

Project & Workflow Management.

•     Enforce disciplined design processes that uphold quality, timelines, and creative integrity.

•     proactively address potential delays, ensuring flawless execution from concept to delivery.

Innovation & Market Insights

•     Conduct continuous trend research across sport culture and technology to ensure Adidas Sportswear stays culturally relevant and forward-thinking.

•     Integrate new materials, technologies, and sustainable innovations into the design process to future-proof product offerings.

•     Maintain a sharp understanding of the China consumer landscape, using those insights to influence design direction and product storytelling.

 

Key Relationships

•     Design Director / Senior Designers

•     Product Marketing

•     Product Development

•     Sourcing & Materials Teams

 

Knowledge, Skills & Abilities

•     Exceptional design sensibility with a keen eye for form, function, and aesthetic balance.

•     Expert-level proficiency in industry-standard design software (Adobe Illustrator, Photoshop and etc.).

•     Strong storytelling and communication skills—both visually and verbally.

•     Understanding of product creation from concept through to production.

•     Proven ability to work in fast-paced environments and manage multiple priorities with agility.

•     Fluent in English (written and spoken); Mandarin proficiency is a plus.

 

Education & Experience

•     Degree in Fashion Design, Sportswear Design, or a related field—or equivalent industry experience.

•     6–8 years of proven design experience in outdoor brands, fashion, or sports industry.

•     Demonstrated success in owning and driving design projects end-to-end, with tangible impact on brand and business.

•     Experience working in or for the China market preferred.

•     Passion for sport, fashion, and innovation—and a strong belief in the Adidas brand mission.