Design Director

 

 

Area:                                                                                        adidas Brand

Department:                                                                            BU Originals, Basketball & 

                                                                                                Partnerships

Direct Reporting Line:                                                               VP Design / Sr Design Director

Indirect/secondary reporting line:                                             

Subsidiary/country:                                                                  Germany

Location:                                                                                  Herzogenaurach

GSMS Grade:                                                                            M2

Number of Personnel Managed:                                              min. 2

Cost Center/Budget and/or Revenue Responsibility:     ….

 

 

Purpose & Overall Relevance for the Organization:

 

Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing) Lead and manage the internal creative team to achieve worldclass results

 

 

Key Responsibilities: 

 

Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital Develop concepts and creative strategies that fulfill objectives of category, concept, brief Collaborate with Product Design team to ensure holistic storytelling Collaborate with cross-functional team members to ensure consumer- and brand focus Set priorities, creative and assignment-related, of team Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing) Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence Review and approve production stages of creative execution Maximise results within given budget and timeframes Participate in creation of annual and long-term Creative Direction strategies  Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders Identify opportunities of improvement and change, and initiate own proposals/projects Seek out new Design resources that can deliver world class results

 

 

Key Relationships: 

 

Design Directors, Creative Directors Product Designers Brand Communications Retail, C2C Product Teams External Agencies and Art/Creative Directors External Creative Resources

 

 

Knowledge, Skills and Abilities: 

 

IT skills:  Excel, Word, PowerPoint: advanced /Outlook Design apps: expert Strong visual and verbal skills with the ability to create impactful/exciting visuals Language: English: excellent

 

Requisite Education and Experience / Minimum Qualifications: 

 

Under-graduate level Design education or combination thereof  Solid education and advanced experience in the creative development of communication tools At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level 3 years personnel management experience Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes) Passion for adidas and it’s mission Passion for sports, culture, design