OBJECTIVES OF THE POSITION

Manage and develop Polyurethanes (PU) strategic business unit (SBU) in Vietnam, mainly focusing on flexible foam Transportation, Furniture, Haptex and Coating-Adhesives-Sealant-Elastomer (CASE) applications. Build and execute activities for sustainable business growth in alignment with SBU strategy.

 

MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES

 

Business/Sales Development/Technical Support

Contribute to profitable growth of Transportation, Furniture & CASE PU business in Vietnam. Develop sales strategy in alignment with A-PMA direction and ensure required support are obtained. Plan, organize and manage sales activities related to Transportation, Furniture & CASE segments. Promote new products and applications to existing or potential customers. Organize events (Seminar/Tech Day/Workshop) for strategic customers to gain business opportunities. Define & implement pricing strategy to reach optimal profitability. Establish relationships with key stakeholders of strategic customers. Ensure customers’ credit management is aligned to company's guidelines and risk management. Organise visits from RBU colleagues to drive business growth. Provide ad hoc and regular management reporting timely. Drive commercial projects through Sales Force. Support customers’ sustainability initiatives with our portfolio of solutions. Provide Technical Support where needed by customer.

Customer Management

Keep close contact with existing customers and enhance business relationship. Develop new customers. Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries. Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place.  Ensure all supporting functions involved in the delivery of agreed customers’ needs; resolve problems/ expedite matters where appropriate 

Credit Management

Monitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations.Follow-up on payment collections and ensure on-time payment from the customers.

Market Intelligence

Have in-depth understanding of customer needs, industry drivers, unique selling points to recommend the best solution(s), leading to the achievement of value creation for the customers and BASF.Identify and develop new market potential for any applications across product portfolio in coordination with RBU.Conduct studies on market dynamics, industry trends, competitors, products, applications, and technology.Establish database for target market segment, customer, and application.

 

JOB REQUIREMENTS

Degree, in Chemistry or CommerceMinimum 5 years experiences in commercial; preferably in automotive or PU background Good knowledge of PU systems and in-depth understanding of the Vietnam Transportation, Furniture & CASE market and value chain. Good English and computer skills (MS Office). Chinese speaking will be an added advantageRequired Leadership Competencies: Act with Entrepreneurial Drive, Demonstrate Customer Focus, Communicate Effectively, Collaborate for Achievement.