DataOps Specialist
Publicis Media
Overview We are seeking a highly detail-oriented and technically skilled Data Operations (DataOps) Specialist to manage the ingestion, transformation, and readiness of data used across Adobe Real-Time CDP (RTCDP) and Adobe Campaign platforms. You will play a critical role in ensuring high-quality, real-time, and privacy-compliant data is available for segmentation, personalization, and activation across marketing channels. This role bridges data engineering, marketing, and campaign execution teams. Responsibilities Data Ingestion & Transformation (Adobe RTCDP & Campaign) Manage and monitor data pipelines into Adobe RTCDP from various sources (CRM, website, mobile, offline systems, cloud storage). Define and implement ETL/ELT logic using tools and Adobe's data ingestion framework (batch or streaming). Map incoming data to Adobe’s Experience Data Model (XDM) schemas and troubleshoot mismatches or ingestion failures. Work with campaign teams to ensure necessary data attributes and calculated fields are available for targeting and personalization. Data Quality & Readiness Validate incoming data for accuracy, completeness, freshness, and conformity to schema. Implement and monitor data quality rules (e.g., deduplication, ID resolution, normalization, data cleansing). Build and maintain audience readiness reports and dashboards to verify the availability and health of data used for campaigns. Work with Adobe Campaign and RTCDP to ensure segment refreshes are successful and up-to-date before deployment. Audience Management & Activation Partner with audience strategists to translate segmentation logic into technical audience configurations within RTCDP. Assist in enabling audience activation across downstream platforms (e.g., Adobe Campaign, Facebook, Google, custom APIs). Support testing and validation of audience files, segment counts, and channel-specific exports. Monitoring, Troubleshooting & Automation Proactively monitor data jobs, workflows, and segments for failures or latency and take corrective action. Automate routine tasks using scripts or workflow scheduling tools to improve speed and reliability. Maintain logs and alert systems for key ingestion or processing failures across RTCDP and Campaign. Governance, Privacy & Compliance Enforce data governance policies including data tagging, naming conventions, and access controls. Ensure compliance with privacy regulations (GDPR, CCPA, etc.)—especially related to consent flags, opt-out rules, and sensitive data handling. Implement and maintain data retention, deletion, and suppression logic across both RTCDP and Adobe Campaign. Documentation & Collaboration Maintain up-to-date documentation on data flows, schema mapping, ingestion processes, and platform configurations. Work cross-functionally with Data Engineers, Marketing Operations, CRM, Campaign Managers, and IT teams. Participate in data onboarding sessions for new sources or business units and lead technical validation efforts. Qualifications 3–5 years of experience in a DataOps, Data Engineering, or MarTech Operations role. Hands-on experience with Adobe RTCDP, Adobe Experience Platform, or Adobe Campaign (Classic or Standard). Proficiency in SQL, JSON, and data transformation techniques. Familiarity with XDM schemas, identity resolution, and real-time audience activation. Strong analytical mindset with the ability to debug data issues and investigate anomalies. Experience with ETL tools, cloud data platforms (e.g., Snowflake, BigQuery), and APIs. Preferred Qualifications Experience with Adobe Experience Platform Query Service, Data Prep, or Adobe AEP APIs. Understanding of campaign lifecycle, audience strategy, and digital marketing KPIs. Familiarity with tools such as JIRA, Confluence, Git, and DataDog/Splunk for operations monitoring. Knowledge of data privacy and security frameworks and how they impact marketing data usage. Additional information Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance
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