The ancestors of the Sycuan Band of the Kumeyaay Nation existed many centuries ago as a community of people…a Tribe living together, farming, hunting and fishing to survive. Much has changed since that time. Today the Sycuan Tribe governs its Reservation, owns and operates a Casino and a Golf Resort, and owns a number of other business ventures in the San Diego Region. One attribute that remains unchanged, however, is Sycuan's sense of community. Sycuan is more than just a business. Sycuan is a community of people working together toward a common goal. Whether you work in our state-of-the-art Casino, our beautiful Resort, or become a staff member in our Tribal Government division, you will be part of the Sycuan family. Job Purpose: The Database Marketing Manager oversees Sycuan Casino Resort’s (SCR) initiatives to manage the player database, analyze behavior, and optimize to attract and retain high-value players. Job Duties and Responsibilities: (Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time) + Database Segmentation + Creates and manage strategies based on player behavior, lifecycle, demographics, and other factors to increase the size of the active marketable database + Designs tailored marketing strategies for different database segments to enhance their gaming experience and satisfaction + Identifies underperforming segments of the database and develops marketing strategies to address performance + Manages external vendors to complete database append and/or hygiene, when necessary + Implements data quality control measures to ensure data integrity and minimize errors + Spearheads work with relevant departments to develop strategies to maximize database signups, improve player retention and conversion, reduce player churn, and increase recapture of lapsed guests + Strategic Planning + Develops and executes comprehensive direct marketing strategies to increase player retention and conversion, reduce churn, and increase recapture of lapsed guests + Tracks and analyzes performance of marketing campaigns and identify areas of improvement + Conducts testing to optimize reinvestment, offers, creative, and delivery methods + Keeps abreast of competitor marketing programs and reinvestment strategies + Collaboration and Communication + Works with player development team to maximize strategies to increase player retention, reduce churn, increase reactivation of lapsed players + Presents findings and insights to senior management and make recommendations for strategic adjustments + Collaborates cross-functionally with various departments such as marketing, operations, finance, and IT to ensure cohesive strategies + Communicates campaign information and performance to relevant stakeholders and team members Job Specifications: Education and Experience: Essential: + Bachelor's Degree in Marketing, Computer Science, Economics, or related field or equivalent experience + 5+ years database marketing &/or customer analytics or equivalent experience + Experience in gaming and/or hospitality analytics + Experience with casino management systems + Direct experience deploying campaigns and expertise in best practices + MBA or other graduate level degree preferred Skills and Knowledge: Essential: + Advance proficiency in big-data analytics tools such as SQL, R, Python, Tableau, Excel, etc. + Knowledge of database management best practices + Excellent project management, prioritization, and communication skills + Ability to analyze, compile and disseminate complex information in a clear and concise manner + Ability to perform complex mathematical calculations + Ability to read, analyze, interpret and make recommendations based on statistical reports + Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information + Ability to identify trends, opportunities, or deficiencies and develop solutions to address + Ability to make sound decisions and solve complex problems + Ability to work in a fast-paced, demanding work environment + Ability to effectively communicate and interact with team members, colleagues and business contacts + Ability to conduct effective presentations to Senior Executive Staff + Ability to maintain professionalism and composure in all situations + Ability to accept constructive criticism + Advanced proficiency in Microsoft Office, Word, PowerPoint, and Excel + Ability to read, write, and communicate effectively in the English language Supervisory/Managerial Accountability: Direct: None Indirect: None If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team! Job Details Pay Type Salary