**Company description** Welcome to the LePub network: São Paulo, Milan, Rome, Mexico City, Amsterdam, Singapore, Johannesburg. Where brands meet culture. Our DNA? Data, creativity and tech. **Overview** As a Data Scientist, you will be responsible for realizing the value that data science and advanced analytics can have on everything we do. Success for this position is measured by the ability to successfully identify and implement data science projects that go beyond theory to enhance business/marketing outcomes. **Responsibilities** + Navigate the unique challenges presented in trying to demonstrate data and technology in a marketing/advertising environment critically considering existing processes (analytics, consumer insights, media, creative) + Develop and refine models addressing common marketing objectives. Examples include media targeting/optimization, personalization, regression, and attribution + Help us better understand the consumer and quantify their complex relationships with the business, generating audience insights using advanced statistical techniques such as predictive statistical models, audience profiling, segmentation, survey and test design + Help further the agency’s analytics maturity in capabilities, data products, and tools + Exploratory analysis and data mining: connect and analyze extensive, often disjointed datasets including product meta data, user level data, primary research, audience profiles, social commentary, and DMP data. + Contribute and provide thought leadership to the business and key partners. Articulate clearly and proactively with internal teams and client as relevant to the role. **Qualifications** + 3+ years of research or work experience as a, Data Scientist, Data Analyst, Research Assistant, or a related occupation + Prerequisite technical skills and tools typical of data science work such as Python + libraries, SQL, R, data platforms/structures, visualization + Proven track record of statistical reasoning + Strong ability to translate between business problems and data work via requirements gathering and creative problem solving + Strong communication skills and ability to surface technical decisions that impact outcomes + Experience working with marketing/advertising/survey data a plus **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $72,390 - $109, 480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/18/25. All your information will be kept confidential according to EEO guidelines. \#LI-NP1