**Company description** Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. \#WeArePGD **Overview** We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization. **Responsibilities** + Analyze digital campaign performance across channels (display, site, search, email, social). + Compile and interpret data to address business and marketing issues. + Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama). + Perform ad hoc and recurring analysis to support agencies and clients. + QA data to identify inconsistencies and suggest optimization opportunities. + Collaborate with internal teams to align data strategies with business goals. + Assist in the development of measurement plans and research for ongoing marketing initiatives. + Communicate findings clearly using visualizations and storytelling to inform decision-making. **Qualifications** + 3-5 years of experience in data analysis, preferably in a marketing or digital media context. + Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience. + Proficient in SQL (DML-DDL). + Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager). + Solid skills in spreadsheet tools, macros, and complements. + Understanding of digital marketing KPIs and platforms. + English level: B2–C1.