**Roles** **and Responsibilities:** + Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include: + Orchestrate delivery of campaign plans to ensure alignment with marketing plan + Manage campaign and annual marketing plan calendar & timelines + Lead tactic sequencing and prioritization, project management + Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.) + Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities + Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness + Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery + Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning. + Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns + Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery + Apply journey-development strategies in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right person at the right time + Enable delivery of the brand experience, voice, and visuals across all marketing channels **Requirements:** + 10+ years Marketing experience mandatory within healthcare / pharma industry + Experience in biopharmaceutical segment is desired + Bachelor’s degree in science. + Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) + In depth knowledge of account-based marketing (ABM) + Deep expertise in channel strategy + Robust understanding of the target audience and the customer journey to enable strategic campaign design + Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM) databases are a must. + Strong understanding of the digital marketing technology landscape and best practices desirable + Strong communication, copywriting and editing skills needed + Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must. + Highly organized with strong project management and data analysis skills + Effective communicator + Able to work through a highly matrixed organization + Open to working across time zones **Labcorp is proud to be an Equal Opportunity Employer:** Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. **We encourage all to apply** If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (https://careers.labcorp.com/global/en/accessibility) or contact us at Labcorp Accessibility. (Disability_apply@LabCorp.com) For more information about how we collect and store your personal data, please see our Privacy Statement (https://www.labcorp.com/about/web-privacy-policy) .