Customer Engagement & CDP Manager
Logitech
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Role
Logitech’s E-commerce (DTX) team is seeking an experienced Customer Engagement & CDP Manager to lead efforts to unlock the full revenue potential of our Customer Data Platform (CDP). With multi-million-dollar growth revenue goals for the fiscal year, this role will drive personalized customer journeys, optimize engagement strategies, and align with Marketing and Commercial teams to meet ambitious financial targets through a best-in-class personalized shopping experience with tailored content. (We are not trying to be an Amazon or Best Buy product catalogue, we are trying to be a shopping destination)
This high-impact position will be responsible for setting and delivering against revenue goals, managing a P&L connected to CDP initiatives, and ensuring Logitech maximizes both global scalability and regional value. The ideal candidate will bring deep years of experience in e-commerce, a strong background in CDPs (preferably Salesforce), and expertise in managing strategic metrics like customer lifetime value (LTV) and performance-based KPIs.
Key Responsibilities
Revenue Ownership & P&L Management:
+ Own revenue targets directly tied to CDP activity, shaping strategies to achieve multi-million-dollar goals.
+ Build, monitor, and manage budget for CDP initiatives, ensuring alignment with global e-commerce marketing and operational objectives.
+ Collaborate with regional and global commercial teams to set financial goals and deliver strategies tailored to diverse customer bases and market dynamics.
CDP Strategy & DTX CDP Roadmap Ownership:
+ Take ownership of Logitech’s CDP strategy, ensuring optimal adoption and driving efficiencies across global e-commerce operations spanning 130+ websites in over 20 languages.
+ Develop and own the DTX CDP roadmap, aligning with Logitech’s global objectives and identifying key milestones, dependencies, and compliance requirements.
+ Partner with cross-functional teams (CRM, content marketing, paid media, and technical teams) to align data-driven strategies and ensure seamless collaboration focused on enhancing DTX goals and touchpoints, ensuring buy-in and alignment across teams.
+ Build scalable frameworks for customer journeys and personalized experiences tailored to diverse regional needs, leveraging AI-driven automation to reduce costs and improve performance.
+ Monitor progress, manage risks, and adjust the roadmap as needed to maintain accuracy and strategic relevance.
Technical Leadership & CDP Optimization:
+ Serve as the subject matter expert for Salesforce CDP, including Marketing Cloud, and Data cloud, as well as integrations with external systems.
+ Lead the implementation and optimization of CDP workflows, ensuring seamless integration of data sources for a unified customer view across all platforms.
+ Partner with Analytics team to implement data governance practices to ensure data privacy and security while adhering to corporate and divisional compliance policies.
+ Leverage the CDP to activate customer data for personalization, targeted campaigns, and improved customer service.
AI-Driven Innovation & Efficiency
+ Incorporate AI technologies into CDP strategies to streamline processes, accelerate campaign speed, and generate personalized content at scale.
+ Identify opportunities for automation and data intelligence to drive measurable improvements in efficiency across digital touchpoints.
+ Continuously evaluate emerging technologies and trends to enhance CDP capabilities and maintain Logitech’s competitive advantage in e-commerce innovation.
Collaboration & Cross-Functional Impact:
+ Be a strong project manager to partner closely with CRM and content marketing teams to align CDP-powered strategies with overarching customer engagement and personalization goals.
+ Act as the technical and strategic bridge between sales, marketing, IT, and other key teams, ensuring cross-functional collaboration on CDP initiatives.
+ Educate stakeholders on CDP capabilities and drive adoption to ensure maximum utilization of the platform across departments.
Customer Engagement & Relationship Building
+ Operationalize personalized journeys to deepen long-term customer relationships that deliver sustained engagement and maximize lifetime customer value (LTV).
+ Advocate for customer-centric decision-making across all interactions, ensuring every touchpoint aligns with broader goals for loyalty and retention.
Performance Measurement & Continuous Improvement:
+ Focus on KPIs tied to efficiency across DTX touchpoints and lifetime customer value (LTV) metrics, ensuring strategies prioritize both immediate revenue opportunities and long-term growth.
+ Partner with Analytics team to ensure operational efficiency, digital touchpoint effectiveness, and increasing lifetime customer value (LTV).
+ Use Salesforce reporting tools to analyze CDP-driven initiatives and measure ROI, providing actionable insights to refine strategies through ongoing optimization.
+ Continuously evaluate emerging technologies and industry best practices to improve long-term customer relationships and maximize revenue opportunities.
+ Surface insights and identify opportunities where we can extract more revenue from the CDP & customer journey within existing and new initiatives
Qualifications
+ Experience: 10–15 years in e-commerce, with strong expertise in customer engagement, global operations, and driving long-term customer relationships.
+ Salesforce Proficiency: Advanced knowledge of Salesforce CDP, Sales Cloud, Service Cloud, Marketing Cloud, and data integration practices.
+ Leadership: Demonstrated ability to develop and execute strategic roadmaps, manage cross-functional teams, and prioritize goals effectively.
+ Technical Expertise: Deep understanding of customer data flows, governance, and activation for personalized customer engagement campaigns.
+ AI Knowledge: Experience integrating AI-driven tools into workflows for personalization, automation, and efficiency.
+ Strategic Focus: Strong analytical skills for measuring LTV, optimizing touchpoints, and turning insights into scalable strategies.
+ Experience managing large-scale e-commerce operations with multiple regions, languages, and cultural considerations.
+ Familiarity with multi-channel engagement strategies, customer loyalty metrics, and revenue-driving frameworks.
+ Proven ability to drive adoption of CDPs and related platforms across diverse teams and departments.
Compensation:
This position offers an annual base salary typically between $ 93000 and $ 175000. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.
\#LI-SN1
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
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