**Job Description :** **About us** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. At Diageo, character is everything. So if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us. **About the Role** Are you ready to make a difference? The Customer Activation team works closely with our commercial team to understand the needs of shoppers and customers and then collaborate with the shopper & brand teams to create the programmes and tools that guarantee amazing execution of our brands at the point of purchase. This role will focus on delivery with the On-trade and Special Trade channel in the BxN cluster (Benelux & Nordics), working closely with our Head of Customer Activation and other commercial colleagues. This role will also have responsibility for leading the Malts agenda across the cluster. With a commercial and analytical approach you will deliver best in class activations. **Your Responsibilities** • Building a 12month rolling activation plan for our key brands & customer in your channel • Project managing the implementation of all the key platforms & activations • Partnering with Key Account Management in developing the business & achieving our growth ambition • Developing & implementing the visibility toolkits • Ensuring customer commitment/nominations are secured within agreed lead times. • Measuring & evaluation activities to ensure we are constantly improving our plans **Your Profile** • Min. of 5 years’ experience as Sales or Marketing Executive equivalent, with preference for previous on-trade experience. • Excellent Project Management skills • Strong communicator interested in building relationships and work collaboratively within a team • Problem solver & solution-based teammate who can deal with ambiguity & adapt quickly • Analytical approach, insights-driven and strategic thinking. • Fluent English, preference for min. moderate level Dutch **Our Offer** • A fantastic company culture that puts employees and their development first • A competitive salary with bonus and many benefits • A great parental leave policy …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. **Character Is Everything** **Worker Type :** Regular **Primary Location:** Amsterdam **Additional Locations :** **Job Posting Start Date :** 2025-06-19 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)