Objective of the Position

 

Crop and Crop Systems are fundamental approach drivers in Agricultural Solutions long term strategy. The Crop Strategy in a country is the responsibility of Crop Manager.

Crop Strategy encompasses

Steering key levers eg Innovation & Portfolio for a Crop Enabling business objectives of sustainable profitable growth for responsible Crop in the short term Leading sustainable Portfolio development for the crop in long term (Including – Out & In Licensing)Formulation and execution of Marketing Strategy: Business Long Term Forecast (LTP) & Business Case developments (Process ownership)New Product Launches (Process ownership)Right marketing mix - Product, Price, Positioning, Branding, CommunicationLife Cycle Management Competitive track & Generic defenseTaking proactive strategic moves to gain Market Share in Crop

 

Main Responsibilities

 

A] Develop and Drive Crop Strategy  

Own & lead - Crop, Customer Needs, Market & Competition understanding on a long term horizonIdentification of new crop opportunities for existing products & development of BCs Identification of innovations & development of Business Cases for new ProductsEnsuring profitability of current & future portfolio in a CropSuccessful adoption of Global and Regional concepts to Crop strategyEnsuring business alignment in LTP/AMIGA

 

B] New Product Launch

Lead and Drive New Product launch process for owned AssetsCollaborate with R&D, Tech Services & Regulatory Teams for meeting Crop objectives of new ProductsEnsure timely launches and delivery of Business as per projected Business cases Lead and drive Product maturity in three years time horizon from launch year

 

C] Drive Crop-wise annual Sales budget achievement

Provide support & enable budgeting process for befitting market objectivesLead and drive Crop business for the year, with befitting marketing supportCoordinate with BUs, Supply Chain & Controlling teams for meeting business delivery objectivesPropose measures to improve profitability - for Existing & New products in coordination with Controlling team Post season - Product audits and implement learnings into next year Crop strategy

 

Job Requirements:

 

B.Sc.(Agri)/M.Sc.(Agri) + MBA/PGD (Agribusiness Management) from Tier 1 institute10 to 15 years’ experience in Sales & Marketing, with at least 5 years’ experience in Marketing as a Crop Manager or Brand ManagerExcellent understanding of Crop Protection Industry and Market KnowledgeGood knowledge of Crop, Agronomy, Farming practices in various parts of the country, Crop Protection industry and market knowledgeShould be able to drive the portfolio with good influencing & execution skills