Company description We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights Strategic visioning and planning Positioning, branding and messaging strategy Acquisition, retention and loyalty strategy Copy testing, benchmarking and brand tracking Customer journeys and experience mapping Creativity & Content Insight-based creative briefs Full, multi-channel campaign development Integrated content development CRM and targeted communications Social media and community activation and management Data Intelligence Customer, competitive and market insights Primary, secondary, quantitative, qualitative and ethnographic research Database segmentation and cluster analysis Digital technology and marketing strategy Online customer experience / mapping and information architecture Overview Publicis Toronto is seeking a CRM Strategy Director. Why you will love this role: Are you ready to lead industry-shaping work and ignite CRM innovation at one of the most dynamic agencies in Canada? Publicis Toronto is on the hunt for a CRM Strategy Director who thrives at the intersection of big ideas, bold technology, and customer-centric thinking. We are seeking a strategic leader: someone who is both creative and analytical, with a passion for marketing and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining the strategic approach. You should feel at ease with clients, creatives, account people, producers, developers, and everyone in between. We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be that person who is one step ahead of digital trends and an early-adopter of new platforms. Someone who is inspired to make a difference, motivated, and always ready to roll up your sleeves to help produce great work for our clients. Responsibilities Lead CRM Brilliance: Architect CRM strategies, communication plans, and best-in-class customer journeys across channels. Champion Test & Learn: Implement frameworks that inspire experimentation and ongoing optimization. Be the Client’s Go-To Expert: Build influential relationships with senior clients and collaborate as a trusted advisor. Inspire & Educate: Energize your team and clients through compelling presentations and the transfer of breakthrough strategic knowledge. Steer Innovation: Stay ahead of digital and CRM trends, acting fast on new platforms, data opportunities, and creative breakthroughs. Partner Across Disciplines: Work shoulder-to-shoulder with creatives, developers, account leads, and producers to deliver world-class work. Qualifications 8 - 10 years of agency/marketing experience with a focus in strategic marketing Strong leadership and coaching skills with experience in cross-functional teams Ability to provide strategic guidance in the conceptualization and development of CRM campaigns and programs across various industries including telco, retail e-commerce and financial services Highly organized and able to prioritize and provide leadership in a fast-paced, collaborative, and multi-discipline environment Strong analytical skills and ability to identify insights and new ideas through data Excellent verbal, written and communication skills Familiar with marketing automation platforms Additional information Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com