YOU’LL HAVE THE OPPORTUNITY TO:

1. Strategy

Working alongside your team members and partners, you will:

Participate and lead various projects

Work closely with different teams to execute and align vision with the e-commerce strategies

Analyze campaign results and share recommendations

Play a key role in lead acquisition to maintain a healthy database

Build and optimize the consumer journey through personalized touchpoints and content

Foresee and share best practices to bring innovation and increase program performance

 

2. Processes

Working alongside your team members and partners, you will execute marketing automation processes that will support our objectives, to:

Plan, execute, and optimize multi-channel campaigns from beginning to end

Ensure quality control for CRM campaigns and make sure they are delivered on time

Standardize acquisition processes throughout brands and regions

Maintain, improve, and monitor the lead management system

Help align internal and external teams on priorities and roadmap

A/B Testing global campaigns

Qualify leads and manage opportunities to ensure conversion

Responsible for day-to-day operations of the CRM tools

Ensure deliverability and monitor IP reputation

3. Culture

Working alongside your team members and partners, you will:

Elevate marketing competencies through an active and informed global marketing community

Participate in workshops and training aligned with the vision

Support initiatives to develop and propel a unique and engaging CRM culture globally

 

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: 

Bachelors in marketing or related field

Minimum of 3 years of experience in customer relationship management or e-commerce

Experience in marketing automation (email, SMS, or other channels)

Knowledge of Adobe campaign solution (or other ESP) required

Accustomed to HTML and JavaScript

Fluent in written and spoken English, French is an asset

Knowledge of the following tools is an asset: Power BI, GA, AA, Jira, SalesForce, Asana, Validity

Strong knowledge of email marketing best practices

Versatility, flexibility, and willingness to work in a fast-paced and rapidly changing environment 

Good communicator

Great problem-solving skills and creativity

Detail-oriented with a critical degree of accuracy

Ability to prioritize work and do multiple tasks simultaneously, while adhering to deadlines

Ability to lead medium-scale projects

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.

This position is based in Campinas, Brazil and is eligible to the BRP Employee Referral Program.

Resumes in English will be preferred.

You will have the opportunity to work in hybrid mode, 2 to 3 days in the office.