YOU'LL HAVE THE OPPORTUNITY TO:

Analytics

Work alongside CRM and the brand marketing teams & various regions:

Identify business opportunities to increase customer experience & upsell opportunities.

Recognize & Map untapped opportunities related to the main objectives: acquisition, sales, and customer lifetime value

Read and react: Analyse data, propose an action plan, and monitor.

Recommend potential boosting tactics with a focus on acquisitions and|or sales, retention & life cycle management

Support a shift from campaigns management to life cycle management 

Have a strong understanding of customer needs, both existing and potential.

Support collaboration with marketing data and insight team to define KPIs and goals across different segments and identify trends

Deepen consumer knowledge on behaviors (engagement, purchasing cycle, retention, buying intentions).

Optimize the CRM program to deliver upon overall business objectives.

Processes

Work alongside your team members and partners, you will map marketing automation processes that will support brands:

Gather CRM objectives.

Build recommendations & plan the best path to achieve goals.

Bring plans to stakeholders & influence.

Prioritize initiatives and timelines.

Assess feasibility and work with CRM specialists to elaborate a detailed execution plan.

Culture

Work alongside your team members and partners:

Elevate marketing competencies through an active and informed global marketing community.

Participate in workshops and training aligned with the vision.

Support initiatives to develop and propel a unique and engaging CRM culture globally.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

A bachelor’s degree in marketing, data analytics, engineering, or a related field.

At least 7+ years of relevant experience in customer relationship management and strategic planning.

Experience with CRM platforms, marketing automation (multi-channel) and data analysis tools.

Knowledge of Adobe Campaign solution or Salesforce is an asset.

Professional-level English communication skills (written and spoken).

Eager to engage and innovate.

Ability to work in collaboration with different divisions of the organization.

Good communicator.

Great problem-solving skills and creativity.

Detail-oriented with a critical degree of accuracy.

Ability to prioritize work and to manage multiple tasks simultaneously, while adhering to deadlines.

Ability to lead medium-scale projects.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. 

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

Annual bonus based on the company’s financial results

Generous paid time away 

Pension plan 

Collective saving opportunities 

Industry leading healthcare fully paid by BRP

What about some feel good perks: 

Flexible work schedule

A summer schedule that varies by department and location 

Holiday season shutdown

Educational resources

Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.