*** Location for this role is Pleasanton, California and candidate will need to be onsite 4 days a week. **** Our Client is seeking a CRM Marketing Manager that will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels including email push notifications and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey ensuring a seamless personalized experience across all touchpoints. Candidate will own the CRM strategy while taking strategic direction as needed as well as the execution of complex CRM marketing campaigns that nurture customer relationships. Other tasks include: + Identify key touchpoints to deliver targeted content and offers that increase engagement retention and lifetime value. + Use data and insights to optimize customer journey. + Ensure consistent and personalized communication across all channels email push SMS based on customer behavior and engagement. + Work with the Analytics team to build audience segmentation by leveraging customer data and creating highly personalized marketing messages and offers + Ensure that customers receive relevant timely content that resonates with their interests and behaviors. + Develop and manage strategies aimed at increasing customer retention reducing churn and driving repeat purchases. This includes optimizing email push and SMS marketing efforts to create ongoing engagement with high-value customers. + Work closely with product content brand creativity and analytics teams to ensure seamless execution of campaigns in a large matrix organization. + Align marketing strategies with broader company objectives ensuring consistent messaging and branding. + Continuously test and refine lifecycle marketing campaigns analyzing key performance metrics KPIs like open rates click-through rates conversion rates incremental revenue and retention metrics. + Use A/B testing and multivariate testing to optimize content subject lines and timing for maximum impact. Good quantitative skills using tools like Excel. + Utilize analytics tools to measure the performance of campaigns and make data-driven decisions that enhance customer engagement and lifecycle marketing effectiveness. To be considered, apply with resumes in the MS Word format with desired all-inclusive, W2 hourly contract rate to work 4 days onsite in Pleasanton, CA. Must be willing to submit to a pre-employment, post-offer background check and drug test. Pay and Benefits The pay range for this position is $40.00 - $69.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully onsite position in Pleasanton,CA. Application Deadline This position is anticipated to close on Sep 10, 2025. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.