CRM Campaign Specialist Location: Roma, IT, 00154 Requisition ID: 17986 Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. We have a longstanding commitment to Responsible Gaming (RG) that is engrained within our core business and the products we offer to customers and players worldwide. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com . **Attività previste:** La risorsa ricercata sarà inserita nell’area CRM, in cui si definisce la strategia e le attività di marketing legate allo sviluppo del business relativo all’offerta dei giochi online, con l’obiettivo di pianificare ed implementare le campagne promozionali e di comunicazione sulla _customer base_ o su target specifici. **Nello specifico:** + Implementare e sviluppare la strategia di CRM sulla _Customer Base_ o su particolari segmenti a valore; + Creare le campagne di CRM end-to-end. Campagne promozionali e campagne di comunicazione che ottimizzano _l’engagement_ e l’esperienza del giocatore su tutti i _touch-point_ ; + Monitorare ed analizzare le metriche di performance con l’obiettivo di valutare il successo delle iniziative e identificare aree di miglioramento; + Collaborare con le diverse funzioni aziendali coinvolte per migliorare i processi di business nell’ambito del CRM, nonché garantire la corretta comunicazione e allineamento tra i diversi stakeholder interni ed esterni. **Requisiti:** + Avanzate competenze analitiche con capacità di utilizzare _data-driven approach_ per tutte le decisioni strategiche; + Precedente esperienza professionale maturata su progetti in ambito CRM, segmentazione dei clienti e _lifecycle management_ ; + Utilizzo pregresso di strumenti di CRM, piattaforme di marketing automation e software a supporto del data analytics; + Ottime capacità analitiche e _data-driven approach_ ; + Forti capacità di risoluzione dei problemi; + Ottime capacità di comunicazione, precisione, autonomia, organizzazione e orientamento al raggiungimento dei risultati; + Conoscenza fluente della lingua inglese; + Conoscenza del mercato del gaming online italiano costituirà titolo preferenziale. **Esperienza professionale / Seniority:** 2+ esperienza in CRM in ambito digitale/e-commerce o consulenza. **Titolo di Studi:** Laurea Ingegneria, Statistica, Informatica, Matematica, Fisica, Economia Aziendale o similare. **Smart working:** Possibile per questa posizione. \#LI-JB1 Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted. All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate. For more information, please visit www.brightstarlottery.com . IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.