Are you ready to take your CRM and tech expertise to the next level? We’re on the lookout for an energetic and strategic Specialist, CRM to join our team! In this dynamic role, you’ll use your deep knowledge of Adobe Campaign Classic to develop, lead and optimize multi-channel marketing campaigns while ensuring smooth execution, monitoring, and reporting. 

We need someone who thrives in a collaborative environment, working across teams to drive results. If you’re not only tech-savvy but also a strategic thinker with a keen business sense, this is the perfect opportunity to make an impact at BRP!

The ideal candidate is a:

Strategic Thinker – Ability to align CRM initiatives with long-term business goals.

Problem-Solver– Ability to identify gaps in the customer experience and implement solutions.

Influencer – Ability to guide teams in CRM best practices and adoption.

Strong Communicator & Collaborator – Strong verbal and written communication to convey insights and recommendations effectively.

YOU'LL HAVE THE OPPORTUNITY TO:

CRM Strategy & Development:

Ability to design and implement CRM strategies that align with business objectives.

Skills in driving adoption of CRM tools and strategies within an organization.

Proficiency in audience segmentation and tailored communication strategies.

Strong analytical skills to track, interpret, and leverage customer data for personalization and optimization.

Campaign Integration & Execution: 

Integrate and manage marketing campaigns in Adobe Campaign Classic (ACC).

Oversee the daily execution of email deployments for various projects.

Manage timelines, resources, and ensure timely delivery of campaigns.

Manage multiple concurrent projects from concept to completion under tight deadlines.
 

Campaign Testing, Optimization & Monitoring:

Design, execute, and analyze A/B and multivariate tests to optimize campaign performance.

Analyze customer data (email, sms, etc) to identify trends and insights.

Develop and share internal best practices to enhance campaign performance.

Identify & implement opportunities to streamline processes and reduce execution complexity.

Monitor and manage opt-out requests to ensure compliance with regulations.

Maintain the integrity of email lists and audience segmentation.
 

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
 

Bachelor’s degree in Marketing, Business, or a related field.  

Excellent analytical and problem-solving skills.  

High attention to detail and a commitment to quality.  

Strong communication and collaboration abilities.  

Ability to manage multiple tasks and meet deadlines in a fast-paced environment.  

Technical Skills: 
 

Proven experience working with Adobe Campaign Classic. Knowledge of ACC query process and database management is an asset.

Strong understanding of other CRM systems and marketing automation tools (ACC, Salesforce, etc.)  

Experience in email marketing, SMS campaigns, and customer segmentation.  

Familiarity with data privacy regulations and compliance standards.  

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. 
 

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

Annual bonus based on the company’s financial results

Generous paid time away 

Pension plan 

Collective saving opportunities 

Industry leading healthcare fully paid by BRP
 

What about some feel good perks: 

Flexible work schedule

A summer schedule that varies by department and location 

Holiday season shutdown

Educational resources

Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.