Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

 

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to the CRM Senior Director, we are looking for a CRM Executive to join our Mexico operation with a focus on CRM Strategy, including scoping, design and delivery of best practices following the input provided by the client while assuring campaign/business Indicators are fulfilled.

You will have experience developing data-driven CRM and customer lifecycle strategies, implementing marketing automation campaigns and understanding data integration between main CRM platforms.

You will preferably have previous working experience in the following Marketing Automation technologies: Acoustic, Salesforce Marketing Cloud, Salesforce Pardot, Salesforce CDP, Braze, Bloomreach, Segment, and Oracle.

Responsibilities

Provide direct service to the client and communicate with our productsDesign and deploy high-quality marketing strategies aligned with our client's brand managers' input, assuring campaign/business indicators are metCoordinate retention campaign sends through different ways such a email, SMS, push notifications, pop-ups and WhatsAppCreate optimization plans and proposals to improve customer communicationsManage audience segmentation databases following our client's business strategyCoordinate automated flows and manage CRM platforms and consolesImprove up-to-date metric dashboards and deliver periodic result overviewsConduct ongoing campaign analysis generationLead the strategic development of marketing automation programmes, including advanced segmentation, personalisation, detailed journey flows, reporting suggestions, and testing plan recommendationsLead the discovery processes to acquire all relevant information and documentation to develop the above, including an understanding of relevant platforms in client technology stacks, data availability, and system integrations

Qualifications

Essential:

Experience designing marketing automations and customer lifecycle strategies (client or agency side)Experience leading client-facing discussions and consulting clients on marketing activities across a variety of industriesExperience presenting process and business-facing documentationExperience organizing and leading team members to complete projectsKnowledge on CRM practices across B2B, B2C and B2B2CAdvanced Excel skills (can perform complex functions)Data analysis skills

Preferable:

+3 years of experience using main marketing automation tools - Salesforce Marketing Cloud, Salesforce Pardot, Bloomreach, Braze.Exposure to main paid media platforms and analytics tools an advantage, e.g. Google Marketing Platform, Facebook, Google AnalyticsExperience organizing multiple work streams and activities

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.