**Overview** The CRM Account Executive is responsible for managing customer relationships, ensuring seamless use of the CRM system, and executing data-driven campaigns to enhance engagement, retention, and loyalty. This role bridges client needs with business strategies, while driving measurable results through effective account and CRM management. **Responsibilities** + Manage and maintain accurate customer records in the CRM system. + Build and nurture relationships with clients to ensure satisfaction and long-term retention. + Plan and execute targeted campaigns (email, SMS, loyalty, etc.) to drive customer engagement. + Segment customer data to deliver personalized communications and offers. + Monitor, analyze, and report on campaign performance, providing actionable insights. + Collaborate with sales, marketing, and product teams to optimize customer journeys. + Identify opportunities for upselling, cross-selling, and strengthening client relationships. + Stay updated on CRM tools, technologies, and best practices. **Qualifications** + Bachelor’s degree in Marketing, Business, Communications, or related field. + Experience in CRM, account management, or digital marketing. + Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Zoho, Dynamics). + Strong analytical and problem-solving skills. + Excellent communication and relationship management abilities. + Detail-oriented with strong organizational and project management skills.