Creative Director
Publicis Groupe
**Company description**
Publicis Groupe is a global leader in communication.
The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
**Overview**
The successful candidate needs to be a leading light for both clients and agency colleagues; a self-starter with the ambition to match. They will be required to provide a vision, be an inspirational leader and a tenacious salesperson.
As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations.
A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences.
The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.
**Responsibilities**
+ You will lead agency/client brainstorms & workshops to determine KPI’s, strategic direction and set ways of working to maintain client relationships
+ Drive integration, with weighting on digital platforms
+ Scope, plan & manage the creative process on projects
+ Manage & mentor creative teams
+ Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
+ Be a champion for innovation on every project you touch
+ Play an active role in campaign planning
+ Drive real-time optimisation of the work in partnership with strategy and media
+ Participate in pitches for new business
+ Define the direction for overall campaigns
+ Manage multiple projects simultaneously
+ Generate ideas and sell them into clients and other members of the team
+ Mock up creative ideas
+ Create across multiple channels
+ Consistently produce creative elements against a deliverables list
+ Lead brainstorms & conceptualisation
+ Oversee the craft. Whether it be the writing, design of an idea etc.
+ Compile presentations for clients/figure out new ways of selling
+ Attend client briefings & presentations
+ Demonstrate thought leadership by keeping updated on industry trends
**Qualifications**
+ **Must have 10+ years’ experience**
+ Highly conceptual individual (Must demonstrate with at least 5 projects)
+ Demonstrate exceptional strategic thinking (Provide 3 examples)
+ Must have led the conceptualisation and execution of TTL campaigns and pure digital campaigns (Show minimum of 4 examples)
+ Must demonstrate an understanding of digital platforms
+ Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.
+ Show at least 1 international and 1 local gold medals
+ Demonstrate how you’ve previously dealt with conflict
+ In-depth working knowledge of existing and emerging technologies & platforms
**Additional information**
**BUSINESS KPI’s**
+ Must demonstrate examples of leadership skills & problem solving
+ A strong understanding of best practice interaction and visual design principles
+ Must be able to oversee 7-8 projects. Or work on one sizable and two small size project at any one time with oversight.
+ Have the ability to attend every review on a project with new 3 ideas.
+ Oversee projects and manage and grow the team through the process
**THE PERSON**
+ Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing
+ Great time management
+ Demonstrate ability to work under immense pressure & meet tight deadlines
+ Adept problem-solving skills
+ Strong communication skills with ability to provide rationales for creative choices made
+ Strong presentation skills
+ Able to work with team members & delegate effectively
+ Understand the client’s business requirements, and understand how our services should be applied to solve business problem
+ Sell an idea or campaign internally and externally
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