ROLE SUMMARY

Summarize the primary purpose & key accountabilities of the role, including geographical scope (i.e. Global vs. Country/Region).  Summary should be concise and include strategic information that would attract candidates to the role. It may be helpful to complete this section after you have finished the other sections of the document.

The Country Brand Manager (CBM, Prevenar) is accountable for Prevenar and its brand and portfolio strategies. This role requires the CBM to manage the tactical plan for Prevenar and ensure excellent execution aligned to country, regional and global model working closely with the CBL Vaccines and other CFT. Part of the responsibilities, the CBM collaborates effectively with various cross functional team members in order to implement Prevenar and other related digital, retail and channel plans leveraging omnichannel customer engagement.

ROLE RESPONSIBILITIES

In order of importance, indicate the primary responsibilities critical to the performance of the role.  It is recommended not to list actual tasks but focus on 5-8 essential responsibilities that highlight accountability and level of judgment required.

Key Responsibilities Include:

Strategy

Build and update cross functional platform to ensure the deliverableDevelop and drive the brand strategies aligned with global, region and countryInitiate and lead brands’ related initiatives and drive functional accountability to meet the agreed timeline and quality of works.Develops proper remediation plans for identified risks when applicable with strong agility

Operational and Business Performance

Forecast brand and portfolio performance and track progress towards target.Accountable to all relevant areas relating to brands; i.e. supply forecast, pricing, KOLs development, and hospital/institution listing plan, etcCross-functional brand leadership including sales, marketing, medical, access, legal, compliance, corporate affairs, regulatory, supply, communications, etc to ensure plans and programs are effectively executed with available resources.

People and Leadership

Reports to Marketing Lead, Vaccine & CovidDefines and build the right capabilities of brand manager to align with evolving business strategyUpholds and model Pfizer values including Breakthroughs that change patient lives and our Bold Moves  to support a positive working culture and environment

Compliance

•     Ensure high standards of Compliance to norms, policies, and procedures.

QUALIFICATIONS

Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.

Fluency in written and spoken EnglishBachelor's Degree; Master degree or MBA desiredExpect candidates to demonstrate these commercial /management competencies in strategic and operational business planningExcellent stakeholder management skills internally and externallyAble to work in a cross-functional environment as a team player with excellent interpersonal skillsExcellent verbal and written communications skillsAbility to persuade, negotiate or influence othersA self-motivated, highly enthusiastic and industrious individual. Strategic and innovative thinker with growth mindset and able to anticipate future needs.

PHYSICAL/MENTAL REQUIREMENTS (not all roles will have physical or mental requirements)

Indicate any physical or mental requirements necessary for the performance of an essential function of this particular role. Requirements should be unique to the work being performed in this role and consistent with business necessity. Examples: Lifting, sitting, standing, walking, bending, ability to perform mathematical calculations and ability to perform complex data analysis.

In good mental and physical health to ensure ability of managing stress and frequent travelling for customer meetings as well as internal cluster meetings and various above market meetings

ORGANIZATIONAL RELATIONSHIPS

Provide the primary groups or key role(s) that this role will have interaction with as a regular part of the role responsibilities.  Include any external interactions as appropriate.

Collaboration with internal such as commercial, regulatory, medical, finance, public affairs, supply and above market colleagues to deliver launch excellence

RESOURCES MANAGED

Financial Accountability

Brands and portfolio P&L

Supervision

Indicate the typical number of Colleagues managed; include direct & indirect reports and matrix responsibility.  Note if direct reports are people managers or individual contributors.  Indicate additional resources (i.e. contingent workers) managed, as applicable.

Non people manager

 
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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