Country Marketing & Communications Head
Siemens
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
Apply now for the position of Country Marketing & Communication Head - Based in Cairo, Egypt where you will be responsible for leading the marketing and communication activities within the country. The role will align closely with the Country Head, Sales teams, and Business Area leaders to drive commercial success, enhance brand visibility, and strengthen stakeholder engagement across multiple channels.
Roles & Responsibilities:
• Develop and lead a unified, insight-driven marketing and communications strategy that supports business priorities, strengthens brand positioning, and enhances visibility across all key audiences and channels. Implement the annual marketing and communication plans that are measurable, scalable, and aligned with country, regional, and global objectives.• Manage all local marketing initiatives, including branding, digital marketing, social media, product-specific campaigns, customer engagement activities, clinical events, and roadshows product launches, events, and exhibitions, ensuring alignment with company standards and business goals. • Serve as the primary liaison for all media relations, building strategic partnerships with key journalists and media agencies. Shape and manage the company’s narrative through earned, owned, and paid media channels, positioning the organization and its leadership as industry thought leaders. Also identify and leverage speaking opportunities, media features, and public engagements to promote the company’s brand and expertise. • Develop and execute internal communications strategies that promote employee engagement, support cultural initiatives, and reinforce leadership messaging. • Take full ownership of the marketing and communications budget, ensuring effective allocation of resources and clear return on investment for all campaigns and initiatives. • Create and monitor reporting frameworks to evaluate the effectiveness of marketing and communications activities, using analytics to drive continuous improvement.
Qualifications & Experience:
• Bachelor’s or master’s degree in marketing, Communications, Business Administration, or a related field. • 12+ years of progressive experience in a similar role, preferably within healthcare, or the pharmaceutical sector. • Proven expertise in digital marketing, omnichannel campaigns, and content strategy. • Strong knowledge of branding, media engagement, and event management. • Demonstrated ability to influence and collaborate across departments and senior leadership. • Excellent verbal and written communication skills. • Fluent in English and Arabic. • Strategic mindset with strong execution capabilities. • Exceptional presentation and storytelling skills. • Ability to manage multiple projects and stakeholders under tight deadlines. • Strong leadership and team development abilities.
Who we are:
We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
As an equal opportunity employer, we welcome applications from individuals with disabilities.
We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. Please create a profile within our talent community and subscribe to personalized job alert that will keep you posted about new opportunities.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
Apply now for the position of Country Marketing & Communication Head - Based in Cairo, Egypt where you will be responsible for leading the marketing and communication activities within the country. The role will align closely with the Country Head, Sales teams, and Business Area leaders to drive commercial success, enhance brand visibility, and strengthen stakeholder engagement across multiple channels.
Roles & Responsibilities:
• Develop and lead a unified, insight-driven marketing and communications strategy that supports business priorities, strengthens brand positioning, and enhances visibility across all key audiences and channels. Implement the annual marketing and communication plans that are measurable, scalable, and aligned with country, regional, and global objectives.• Manage all local marketing initiatives, including branding, digital marketing, social media, product-specific campaigns, customer engagement activities, clinical events, and roadshows product launches, events, and exhibitions, ensuring alignment with company standards and business goals. • Serve as the primary liaison for all media relations, building strategic partnerships with key journalists and media agencies. Shape and manage the company’s narrative through earned, owned, and paid media channels, positioning the organization and its leadership as industry thought leaders. Also identify and leverage speaking opportunities, media features, and public engagements to promote the company’s brand and expertise. • Develop and execute internal communications strategies that promote employee engagement, support cultural initiatives, and reinforce leadership messaging. • Take full ownership of the marketing and communications budget, ensuring effective allocation of resources and clear return on investment for all campaigns and initiatives. • Create and monitor reporting frameworks to evaluate the effectiveness of marketing and communications activities, using analytics to drive continuous improvement.
Qualifications & Experience:
• Bachelor’s or master’s degree in marketing, Communications, Business Administration, or a related field. • 12+ years of progressive experience in a similar role, preferably within healthcare, or the pharmaceutical sector. • Proven expertise in digital marketing, omnichannel campaigns, and content strategy. • Strong knowledge of branding, media engagement, and event management. • Demonstrated ability to influence and collaborate across departments and senior leadership. • Excellent verbal and written communication skills. • Fluent in English and Arabic. • Strategic mindset with strong execution capabilities. • Exceptional presentation and storytelling skills. • Ability to manage multiple projects and stakeholders under tight deadlines. • Strong leadership and team development abilities.
Who we are:
We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
As an equal opportunity employer, we welcome applications from individuals with disabilities.
We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. Please create a profile within our talent community and subscribe to personalized job alert that will keep you posted about new opportunities.
Por favor confirme su dirección de correo electrónico: Send Email